# Minimalist Influencer Halloween Costumes Urban Outfitters Taps into the Recent Cultural Phenomenon By Kalin Ned | Published 2018-09-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/influencer-halloween-costume References: [theverge](https://www.theverge.com/2018/9/27/17910020/urban-outfitters-influencer-halloween-costume) & [urbanoutfitters](https://www.urbanoutfitters.com/shop/influencer-halloween-costume-set) Popular retailer [Urban Outfitters](https://www.trendhunter.com/trends/shift-happens) embraces the basics of contemporary culture with this ultra-minimalist influencer Halloween costume. As the phenomenon has become incredibly popular in recent years, someone was bound to translate it into a Halloween-savvy idea. Priced at $59 USD, the brand's offering consists of a pair of leggings and an unpadded sports bra. Of course, this allows space for customization. Consumers can boost their faux influencer status on October 31st with a canvas baseball hat ($10 USD), a platinum-blonde wig ($16 USD), and [FILA](https://www.trendhunter.com/trends/casa-fila) Sneakers ($70 USD). Although simple, the Urban Outfitters influencer Halloween costume has a number of perks. For one, it is a great [last-minute dress-up idea](https://www.trendhunter.com/trends/halloween-essentials). Secondly, consumers can definitely find uses for the garments post-October 31st celebrations. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Halloween Costumes:** Opportunity for costume designers to create minimalist, customizable Halloween costumes catering to the current trend. - **Influencer Impersonation:** Brands can create products that help individuals embody the characteristics of their favorite social media influencers for Halloween or other occasions. - **Post-halloween Usability:** Garment manufacturers can create Halloween costumes with reusable pieces that individuals can integrate into their everyday wardrobe after the holiday. ### Sectors Adopting This - **Costume Design:** With the rise of minimalist fashion and Halloween costume trends, costume designers can create simplistic, reusable, and customizable costumes for both Halloween and beyond. - **Fashion Retail:** Fashion retailers can market multiple use cases for their Halloween costume products, beyond just the holiday, to increase consumer interest and sales. - **Social Media Marketing:** Marketing firms can create influencer-impersonation campaigns that coincide with current cultural trends to drive engagement with their clients' products or services. ## Related on Trend Hunter - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Low-Cost Autumnal Accessory Ranges](https://www.trendhunter.com/trends/meijer-halloween-collection.md) - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md) - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Two-Person Halloween Outfits](https://www.trendhunter.com/trends/nashville-hot-mozz-costume.md)