# Digital Journalism Progression The 'Influence Game' Infographic Speaks to Changing News Sources By Jennifer Gosnell | Published 2012-07-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/influence-game References: [visual.ly](http://visual.ly/digital-journalism-how-news-sourced-social-media) & [tiny99](http://tiny99.com/296749) The 'Influence Game' infographic takes the future and past of journalism into account when assessing the present day of news sources. The switch to a digital era has been an asset for the presses -- reaching a greater audience than ever before. Just the change between 2011 and 2012 thus far has seen a greater importance placed on [Corporate Spokespeople](https://www.trendhunter.com/trends/journopitch), Newswires and less on Government sources and Corporate Websites. In the past two years, 33 percent of journalists say that their job satisfaction has increased -- meaning benefits for all. Blogs, [infographics and video](https://www.trendhunter.com/trends/infographic-ai) play a huge role online, whereas they were once either non-existant or placed on the back-burner. The increase of content, quality and hard-work has meant that [digital journalism](https://www.trendhunter.com/trends/quartz-intelligence-newsroom) is here to stay. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Digital Journalism Evolution:** The shift towards digital journalism has created new opportunities for content creators to produce engaging and interactive news content. - **Influence of Corporate Spokespeople:** The increasing importance of corporate spokespeople in news sources presents an opportunity for businesses to strategically position their messaging. - **Rise of Video Journalism:** The rise of video as a key component of online journalism provides opportunities for businesses to showcase their products or services in a more engaging way. ### Who This Affects Most - **Media and Publishing:** The media and publishing industry can embrace digital journalism to improve their content and increase readerships. - **PR and Communications:** The increasing influence of corporate spokespeople in news sources presents an opportunity for PR and communications professionals to target key journalists. - **Advertising and Marketing:** The rise of video journalism provides an opportunity for advertising and marketing professionals to create engaging and shareable content for their brands. ## Related on Trend Hunter - [Interactive News Platforms](https://www.trendhunter.com/trends/newsflask1.md) - [Visually Immersive Global News](https://www.trendhunter.com/trends/newsflask.md) - [AI Infographic Generators](https://www.trendhunter.com/trends/infography-v2.md) - [Direct Journalism Platforms](https://www.trendhunter.com/trends/noosphere.md) - [AI Editorial-Powered Insights](https://www.trendhunter.com/trends/asknews.md) - [Personalized Newsletter Briefings](https://www.trendhunter.com/trends/personalized-newsletter.md) - [Democratic Comparative News Apps](https://www.trendhunter.com/trends/the-daily-edit-app.md) - [Personal Audio News](https://www.trendhunter.com/trends/hypermedia-play-news.md) - [Media Management Simulators](https://www.trendhunter.com/trends/the-hamburg-times.md)