# D2C In-Flight Wines Flagship Cellars is Mailing Wines from American Airlines to Subscribers By Laura McQuarrie | Published 2021-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/inflight-wine References: [foodandwine](https://www.foodandwine.com/news/american-airlines-wine-club) & [vinesse](https://www.vinesse.com/afc/?src=afcweb2021) Flagship Cellars subscribers now have the chance to taste wines from [American Airlines'](https://www.trendhunter.com/trends/european-destination) collection of award-winning in-flight wines without having to book a flight. The at-home wine experience gives travel and wine lovers alike the ability to enjoy premium wines that are carefully reviewed by a team of experts. Members have the choice of shopping collections like the Flagship Select Mixed wine set or the First Class Reds & [Whites](https://www.trendhunter.com/trends/vegemite-x-farm-girl) collection, among others. The travel industry is being challenged to adapt in response to increased restrictions and safety precautions and some airlines are giving consumers the chance to enjoy [in-flight meals on the ground](https://www.trendhunter.com/trends/inflight-dining-program) with pre-packaged products and experiences. Now, American Airlines is setting itself apart as the first US airline to offer its selection of onboard wines to people at home. Image Credit: Silas Fallstitch ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 43% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **At-home Wine Experience:** Flagship Cellars is providing an at-home wine experience for people who may not have the opportunity to fly but would like to taste the wines onboard. - **In-flight Wine Subscription:** The in-flight wine subscription service is a new trend in the airline industry that provides an additional revenue model for airlines. - **Innovative Business Model:** Flagship Cellars and American Airlines' partnership provides an innovative business model that could be explored by other airlines and wine merchants. ### Where This Applies - **Airline Industry:** The partnership between Flagship Cellars and American Airlines opens up an opportunity for other airlines to explore a new revenue stream and customer experience through in-flight wine subscriptions. - **Wine Industry:** Similar partnerships between wine merchants and airlines could disrupt the wine industry by providing access to a wider audience and potentially increasing sales. - **Subscription Industry:** The in-flight wine subscription service could create a new opportunity for the subscription industry to partner with airlines and offer similar experiences to consumers. ## Related on Trend Hunter - [RTD Airline Wine Offerings](https://www.trendhunter.com/trends/economy-wines.md) - [Business Class Wine Experiences](https://www.trendhunter.com/trends/united-airlines-polaris-business-class.md) - [Immersive Global Wine Experiences](https://www.trendhunter.com/trends/global-wine-experience.md) - [Wood-Finished Bourbon Flights](https://www.trendhunter.com/trends/bourbon-flight.md) - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Inflight Sparkling Wines](https://www.trendhunter.com/trends/emirates-1.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Non-Alcoholic Wine Clubs](https://www.trendhunter.com/trends/nonalcoholic-wine-club.md) - [Limited-Edition Monthly Wine Capsules](https://www.trendhunter.com/trends/monthly-wine.md)