# Premium In-Flight Sleeping Products Casper is Providing Comfort 30,000 Feet in the Air By Ell Smith | Published 2017-10-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/inflight-sleeping-products References: [psfk](https://www.psfk.com/2017/10/casper-teams-up-with-american-airlines-for-in-flight-slumber-products.html) & [news.aa](http://news.aa.com/press-releases/press-release-details/2017/American-Airlines-and-Casper/default.aspx) Casper, the Millennial favorite mattress brand has partnered with [American Airlines](https://www.trendhunter.com/trends/thirteen-lune-and-american-airlines) to bring consumers comfort at 30,000 feet in the air with a new line of [in-flight sleeping products](https://www.trendhunter.com/trends/rest-offers). The new promotional partnership will offer new air travel-based sleeping products, like pillows, sleeping masks, pyjamas, slippers, blankets and a duvet cover on selected flights. This line of specifically curated in-flight products marks the brand's transition into a new, higher-end client base, as the line will be offered exclusively to "[first or Business Class](https://www.trendhunter.com/trends/aria-suite) and Premium economy on long-haul international flights, transcontinental flights." American Airlines is hoping the game-changing mattress brand can bring a new, younger client-base, while pleasing an existing one with the same comfort and quality that resonated with its online buyers. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **In-flight Comfort Products:** Creating a line of specifically curated in-flight products provides an opportunity to disrupt the travel industry by enhancing the comfort and sleep experience for travelers. - **Partnerships with Airlines:** Collaborating with airlines to offer exclusive in-flight sleeping products presents a disruptive innovation opportunity for mattress brands to expand their customer base and reach a new market segment. - **Higher-end Air Travel Amenities:** Catering to first or Business Class and Premium Economy passengers with premium in-flight sleeping products allows brands to tap into the luxury travel industry and provide a differentiated experience. ### Industries Being Reshaped - **Travel and Hospitality:** The travel and hospitality industry can benefit from partnering with premium in-flight sleeping product brands to enhance the overall travel experience and attract luxury travelers. - **Mattress and Bedding:** The mattress and bedding industry can explore new revenue streams by creating specialized products for airlines, disrupting the traditional distribution channels and reaching a wider audience. - **E-commerce and Online Retail:** The e-commerce and online retail industry can capitalize on the growing demand for premium in-flight sleeping products by offering a convenient platform for customers to purchase these items and providing a seamless shopping experience. ## Related on Trend Hunter - [Premium In-Flight Cosmetics](https://www.trendhunter.com/trends/thirteen-lune-and-american-airlines.md) - [Designer Airline Pajamas](https://www.trendhunter.com/trends/jacquemus-pajamas.md) - [Opulent Airline Kits](https://www.trendhunter.com/trends/hawaiian-airlines-1.md) - [Premium Skincare Amenity Kits](https://www.trendhunter.com/trends/jetblue-2.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Relaxing Private Jet Experiences](https://www.trendhunter.com/trends/vistajet-sleep-program.md) - [Personalized Performance-Driven Sleep Systems](https://www.trendhunter.com/trends/sleep-just-got-personal.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md)