# Inflight Movie Polls Delta Air Lines is Using Twitter Polls to Determine December's Holiday Movie By Laura McQuarrie | Published 2018-10-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/inflight-movie References: [adweek](https://www.adweek.com/digital/delta-passengers-can-pick-decembers-featured-holiday-movie-in-a-twitter-poll/) & [news.delta](https://news.delta.com/delta-taps-customers-twitter-poll-pick-flight-movie-features) When it comes to inflight movies and entertainment, travelers are commonly set up with personal screens so that they can make their own movie selections. [Delta Air Lines](https://www.trendhunter.com/trends/delta-airlines) launched a new initiative on [Twitter](https://www.trendhunter.com/trends/digital-snowball-fight) to determine the movie that will be shown in December as the featured holiday film. On Twitter, Delta Air Lines set up a poll that asked social media users to cast their vote for selections like Die Hard, Elf, New Year's Eve or Home Alone. As the poll was only open for a limited time, Elf came out on top at 43%, followed by 42% of users choosing Home Alone as a close second. Throughout December, Elf will be indicated as the winning inflight holiday movie with a badge. This initiative helps to promote [Delta Studio](https://www.trendhunter.com/trends/delta-and-spotify) as an offering that is free to all customers, providing access to hundreds of movies, TV shows, podcasts, songs, games, trivia and more. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Social Media-driven Decisions:** Companies can take advantage of social media polls to gather customer insights and use them to make business decisions. - **Personalized Entertainment Selections:** Businesses can cater to customer preferences by offering personalized entertainment options that can be selected by customers themselves. - **Gamified Customer Engagement:** Gamifying customer engagement through interactive initiatives like Twitter polls and badges can foster customer loyalty and increase brand visibility. ### Where This Applies - **Airline Industry:** Airlines can use social media-driven initiatives to gather insights into customer preferences and personalize inflight entertainment offerings to improve customer experiences and satisfaction. - **Entertainment Industry:** The entertainment industry can leverage social media polls to gauge consumer preferences and create tailored content that resonates with audiences. - **Marketing Industry:** Marketers can use gamified customer engagement strategies to drive customer loyalty, increase brand visibility, and generate buzz around products. ## Related on Trend Hunter - [Complimentary In-Flight Music Streaming](https://www.trendhunter.com/trends/delta-and-spotify.md) - [Festive In-Flight Experiences](https://www.trendhunter.com/trends/festive-inflight-experiences.md) - [In-Flight Entertainment Services](https://www.trendhunter.com/trends/delta-airlines.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md) - [Festive Film Lounges](https://www.trendhunter.com/trends/merry-movie-holiday-lounge.md) - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Anime Airline Partnerships](https://www.trendhunter.com/trends/crunchyroll-3.md) - [In-Flight Fitness Classes](https://www.trendhunter.com/trends/classes-in-the-clouds.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md)