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# In-Flight Menu Restaurant Pop-Ups
Thai Airways Welcomes Guests for Dining Only During the Pandemic

By Kalin Ned | Published 2020-10-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/inflight-menu-restaurant
References: [mirror](https://www.mirror.co.uk/travel/news/thai-airways-opens-restaurant-serving-22705011) & [mirror](https://www.mirror.co.uk/travel/news/thai-airways-opens-restaurant-serving-22705011)

Given that [Thai Airways](https://www.trendhunter.com/trends/thai-airways) had to halt operations during the COVID-19 pandemic, the airline is now launching essentially an in-flight menu restaurant. The company has transformed the canteen at its Bangkok headquarters into an [aircraft-themed eatery](https://www.trendhunter.com/trends/backseat-bites) and so far the endeavour has been successful. From aircraft seats to furniture that is made from old aircraft parts, the pop-up dining spot is authentic. Thai Airways is now even considering expanding its in-flight menu restaurant to some of its other offices in the city.

It seems that many are missing the experience of in-flight food—although such dishes don't necessarily have the best rep—and are flocking to the pop-up. Around 2,000 meals are served to diners each day/

Image Credit: AFP via Getty Images

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 92% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **In-flight Menu Restaurant Pop-ups:** Establishing in-flight menu restaurant pop-ups could be a disruptive innovation opportunity for airlines during the pandemic.
- **Authentic Aircraft-themed Dining:** Creating authentic aircraft-themed dining experiences can attract customers looking for unique dining experiences.
- **Reimagined Airline Spaces:** Transforming airline spaces into dining spots provides an opportunity for airlines to generate revenue during flight disruptions.

### Sectors Adopting This

- **Aviation:** The aviation industry can explore in-flight menu restaurant pop-ups to diversify revenue streams and enhance customer experiences.
- **Hospitality:** The hospitality industry can capitalize on authentic aircraft-themed dining to attract customers seeking novel experiences.
- **Restaurant:** The restaurant industry can collaborate with airlines to create unique in-flight menu restaurant pop-ups as a new revenue stream.

## Related on Trend Hunter

- [Plant-Based Inflight Menus](https://www.trendhunter.com/trends/plant-based-inflight-menu.md)
- [Chef-Led In-Flight Dining Programs](https://www.trendhunter.com/trends/inflight-dining-program.md)
- [Enhanced In-flight Dining](https://www.trendhunter.com/trends/torus-pak-flight-meals.md)
- [Revisited Inflight Menus](https://www.trendhunter.com/trends/greatest-hits-menu.md)
- [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md)
- [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md)
- [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md)
- [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md)
- [Multicultural Pop-Up Restaurants](https://www.trendhunter.com/trends/opentables-dine-london.md)