# Boring Airplane Movies British Airways Will Offer a 7 Hour Long In-Flight Film of a Train Ride By Alyson Wyers | Published 2014-06-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/inflight-film References: [psfk](http://www.psfk.com/2014/06/british-airways-slow-tv.html) & [bloomberg](http://www.bloomberg.com/news/2014-06-23/british-airways-to-relax-long-haul-flyers-with-7-hour-train-film.html) To make long trips a little more dull, [British Airways](https://www.trendhunter.com/trends/british-airways-and-starlink) is introducing a 7 hour long in-flight film. The relaxing entertainment option is designed to lull travelers into a sleep. The long-form video depicts the train ride from Bergen to Oslo in Norway. This represents the London-based airline's first attempt at the '[Slow TV](https://www.trendhunter.com/trends/the-slow-retreat)' genre, which is apparently appealing to passengers on long flights who look forward to relaxing rather than enjoying multiple movies or other stimulating content. This train ride in-flight film will begin showing on British Airway flights starting next month. In the future they may expand to show such slow-paced entertainment as knitting, feeding birds and walking in the park. The depicted train ride could also prove an alternative to scenery, if that's something you miss while flying. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Slow TV:** Opportunity for airlines to introduce long-form, relaxing entertainment options for passengers on long flights to enhance the travel experience. - **Alternative Scenery:** Potential for airlines to offer virtual scenic views, like the train ride from Bergen to Oslo, to passengers who miss the experience of seeing landscapes while flying. - **Minimalist Entertainment:** Room for airlines to explore minimalist entertainment options like knitting, bird feeding, and walking in the park to cater to passengers seeking relaxation. ### Where This Applies - **Airlines:** Airlines can leverage slow TV and alternative scenery concepts to differentiate their in-flight entertainment offerings and attract passengers seeking unique and relaxing experiences. - **Travel and Tourism:** Opportunity for the travel and tourism industry to explore slow-paced entertainment options like slow TV, knitting, bird feeding, and walking in the park to enhance the overall travel experience. - **Media and Entertainment:** Media and entertainment companies can tap into the trend of slow TV by creating long-form, relaxing content that caters to individuals seeking a more calming and immersive entertainment experience. ## Related on Trend Hunter - [Car-Branded Slow TV Experiences](https://www.trendhunter.com/trends/cadillac-range-unanxiety.md) - [Jet Lag-Alleviating Airline Systems](https://www.trendhunter.com/trends/cabin-lighting-system.md) - [Long-Haul Flight Toys](https://www.trendhunter.com/trends/my-travel-buddy.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Complimentary Airplane WiFi Partnerships](https://www.trendhunter.com/trends/british-airways-and-starlink.md) - [Collectible Amenity Kits](https://www.trendhunter.com/trends/collectible-amenity-kits.md) - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md)