# Time Travel Fast Food Ads These McDonald's Ads Take People Back in Time to Escape Inflation By Laura McQuarrie | Published 2023-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inflationary-mcdonalds-ads References: [fabnews.live](https://fabnews.live/mcdonalds-let-people-escape-inflation-by-traveling-back-in-time/) & [dealsstuckintime.se](https://www.dealsstuckintime.se/)  With people feeling the pressure of inflation and the [rising global cost of living](https://www.trendhunter.com/trends/dominos-moreflation), agency [NORD DDB](https://www.trendhunter.com/trends/mcdonalds-night-posters) created the Deals Stuck in Time campaign to transport people back in time to save money with old [McDonald's](https://www.trendhunter.com/trends/food-truck-billboard) ads. By using Google Street View, people can find McDonald's ads more than a decade old across Sweden. Upon finding these ads, people are invited to claim the savings where the deals have been immortalized. Old McDonald’s out-of-home advertisements, dating as far back as 2009, can now be revisited on the navigation tool. With this campaign, people have the chance to escape inflation by going back to a time when a cheeseburger was 10 Swedish kronor (a dollar.) The time-traveling deals are being shared as part of audio, film and social media campaigns exclusively throughout Sweden. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 78% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Advertising:** The use of nostalgia in advertisements to escape modern-day economic pressures is a disruptive innovation opportunity for marketing and advertising agencies. - **Hyperlocal Advertising:** Using location-based advertising to offer consumers time-traveling deals in their area is a disruptive innovation opportunity for the advertising industry. - **Virtual Time Travel:** Creating virtual reality experiences that take consumers back in time to experience products and services at a lower cost is a disruptive innovation opportunity for the tourism and travel industry. ### Sectors Adopting This - **Marketing and Advertising:** Using nostalgia and location-based advertising to offer time-traveling deals is a disruptive innovation opportunity for marketing and advertising agencies. - **Fast Food Industry:** The creation of time-traveling deals and the use of nostalgia in advertising is a disruptive innovation opportunity for the fast food industry. - **Tourism and Travel Industry:** Creating virtual reality experiences and offering time-traveling deals to experience products and services at a lower cost is a disruptive innovation opportunity for the tourism and travel industry. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Inflation-Fighting Slider Promos](https://www.trendhunter.com/trends/white-castle-cheese-sliders.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Nordic QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-8.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md)