# Inflation Killing Retail Brands 99 Cent Stores Jack Up Prices By Going Like Sixty | Published 2008-09-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/inflation-killing-retail-brand-ninety-nine-cent-stores-in-trouble References: [latimes](http://www.latimes.com/business/la-fi-99cents9-2008sep09,0,5998151.story?track=rss) Chinese crap costs more, so does Korean, Vietnamese and other merchandise. That being said, [99 cent stores](https://www.trendhunter.com/trends/poundland-1) are feeling the pinch, so they will raise their prices to 99.99 cents. The 99 Cents Only store is making their [first ever price increase](https://www.trendhunter.com/trends/big-brands-low-prices-campaign) at all 277 stores. Taking a tip from the [gasoline retailers](https://www.trendhunter.com/trends/moneylighter) who have the extra 9/10 cent added on, 99 Cents Only took it a little further to adding 99/100 cents. This will generate $12 in new revenue and the CEO will probably get a bonus that ends in $.99 ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 3% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Increased Cost of Retail Merchandise:** The rising cost of Chinese, Korean, Vietnamese, and other merchandise is forcing retail brands to increase their prices. - **Price Increase in Discount Stores:** Discount stores like 99 Cents Only are raising their prices from 99 cents to 99.99 cents. - **Inflation Impact on Consumer Shopping Habits:** The inflation-driven price increase may lead to changes in consumer behavior and shopping preferences. ### Industries Being Reshaped - **Retail:** The retail industry is facing disruption as rising costs compel brands to adjust their pricing strategies. - **Discount Stores:** The discount store sector is experiencing pricing challenges due to increased merchandise costs. - **Consumer Goods:** Inflationary pressures and price increases in retail merchandise are affecting consumer goods industry dynamics. ## Related on Trend Hunter - [Discount Retailer Promotions](https://www.trendhunter.com/trends/price-pounders-campaign.md) - [In-House Product Price Freezes](https://www.trendhunter.com/trends/loblaw-companies-ltd.md) - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Inflation-Fighting Slider Promos](https://www.trendhunter.com/trends/white-castle-cheese-sliders.md) - [Discount Grocery Store Pilots](https://www.trendhunter.com/trends/no-name-store.md) - [Low-Cost Instant Noodle Products](https://www.trendhunter.com/trends/batchelors-pricemarked-packs.md) - [Cost-Conscious Supersized Pizzas](https://www.trendhunter.com/trends/growflation-pizza.md) - [Low-Cost Private Brand Expansions](https://www.trendhunter.com/trends/dollar-general-clover-valley.md) - [Anti-Shrinkflation QSR Initiatives](https://www.trendhunter.com/trends/jack-in-the-box-value-deals.md)