# Personal Space-Centric Inflatable Jackets The Space Optimiser Can Be Inflated Via an Electric Pump By Kalin Ned | Published 2020-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inflatable-jacket References: [dailymail](https://www.dailymail.co.uk/travel/travel_news/article-7916811/Inflatable-jacket-creates-barrier-wearer-busy-crowds-public-transport.html) & [standard](https://www.standard.co.uk/lifestyle/travel/personal-space-jacket-london-a4341121.html) This inflatable jacket can be worn on public transport to create a "barrier between the wearer and busy crowds." Given how packed subways, busses, and trams can be—especially during rush hour—this might come as a viable and much-needed solution. The inflatable jacket is dubbed the 'Space Optimiser' and is made by Leonardo Hotels who has released a video that demonstrates the wearable innovation at work on the London Underground. The garment ensures "an 18-inch exclusion zone" which is considered to be "the minimum measurement of what is considered '[personal space](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket)' according to experts in proxemics." Although currently just a prototype, the hotel chain plans to potentially release the inflatable jacket for use if there is a demand for it. If consumers are interested in the Space Optimiser jacket, they need to tweet #SpaceOptimiser to @leonardostpauls, @leonardoldncity, and @leotowerbridge. Image Credit: Brad Wakefield Photography LTD ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Personal Space-centric Inflatable Jackets:** Wearable innovation that creates a physical barrier between the wearer and crowded spaces. - **Inflatable Wearable Technology:** Utilizing inflatable materials for innovative and adaptable wearable technology. - **Proxemics-inspired Design:** Designing products that integrate the concept of personal space and proximity. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can offer inflatable jackets as an additional amenity to enhance guests' comfort and privacy. - **Public Transportation:** Transportation companies can explore the use of inflatable jackets to improve passenger experience and reduce overcrowding concerns. - **Fashion and Apparel:** Clothing brands can incorporate inflatable materials into their designs to offer unique and customizable products. ## Related on Trend Hunter - [Inflatable Olympic Jacket Designs](https://www.trendhunter.com/trends/nike-thermafit-air-milano-jacket.md) - [Self-Inflating Bicycle Helmets](https://www.trendhunter.com/trends/bumpair-20.md) - [Sleeping-Friendly Duvet-Like Parkas](https://www.trendhunter.com/trends/zzzn-puffer-jacket.md) - [Aerogel-Insulated Jacket Designs](https://www.trendhunter.com/trends/spacepeak-jacket.md) - [Inflatable Accordion-Style Helmets](https://www.trendhunter.com/trends/ventete-ah1.md) - [Space-Tech Insulated Jackets](https://www.trendhunter.com/trends/elysium-blue-jacket.md) - [Foldable Air Helmets](https://www.trendhunter.com/trends/the-ventete-ah1.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Space‑grade Privacy Jackets](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket.md)