# Discreet Life Jackets The Inflatable Bandeau Belt is for the Stylish Seafarer By Tiana Reid | Published 2010-07-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/inflatable-bandeau-belt References: [kathleenwesterhout](http://www.kathleenwesterhout.ca/index.php?/project/inflatable-fashion/) Made by Canadian designers Kathleen Westerhout and Dana Ramler, the Inflatable Bandeau Belt is a way to stay safe on the water without sacrificing style. This product actively fills a void in the boating market, as the Kathleen Westerhout website explains, “there are no products suitable for the [fashion-conscious glamorous woman aboard a yacht](https://www.trendhunter.com/trends/bathing-belle-swimwear).” Check out the gallery to view the three styles of the Inflatable Bandeau Belt. **Implications** - One of the best ways a company can immediately distinguish its product is by creating a commodity that adds [radical fashion designs](https://www.trendhunter.com/trends/replica-suit) to a typically conventional product. By adding a fashion-forward flair to something ordinarily used for practical purposes, the company stands a good chance of attracting consumers interested in novelty, style, and originality to their brand. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Fashionable Life Jackets:** Designing life jackets with a fashion-forward flair can attract consumers interested in novelty, style, and originality. - **Inflatable Wearables:** Creating wearable products that can inflate for safety purposes can provide a unique and practical solution for consumers. - **Niche Market Products:** Identifying and catering to a specific market gap, like fashionable life jackets for glamorous women on yachts, can lead to the development of successful niche products. ### Who This Affects Most - **Boating:** Manufacturers can create fashionable and practical products, like life jackets, for boaters who value style and safety. - **Fashion:** Fashion designers can expand into the boating industry by creating stylish and practical products, like the Inflatable Bandeau Belt. - **Outdoor Gear:** Designers of outdoor gear and equipment can explore inflatable wearables for a variety of uses, including safety and convenience. ## Related on Trend Hunter - [Self-Inflating Kids Swimwear](https://www.trendhunter.com/trends/smart-swimwear.md) - [Plastic Bottle Lifejackets](https://www.trendhunter.com/trends/bot-lifejacket.md) - [Under-Arm Rescue Floatation Devices](https://www.trendhunter.com/trends/ua80-evolution-vest.md) - [Airline Safety Equipment Accessories](https://www.trendhunter.com/trends/upcycled-life-vests.md) - [Safety-Precaution Wearable Airbags](https://www.trendhunter.com/trends/ydb-airbag.md) - [Emergency Tracking Belt Designs](https://www.trendhunter.com/trends/arcade-x-recco-stretch-belt.md) - [Inflatable Infant Carriers](https://www.trendhunter.com/trends/inflatable-baby-carrier.md) - [Inflatable Hydrofoil Accessories](https://www.trendhunter.com/trends/lift-blowfish.md) - [Self-Inflating Bicycle Helmets](https://www.trendhunter.com/trends/bumpair-20.md)