# Inflatable Art Jeff Koon's Quirky Pool Toys Get Transformed Into High Art By Shelby Lee Walsh | Published 2009-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/inflatable-art-jeff-koons References: [curatedmag](http://www.curatedmag.com/news/2009/06/30/jeff-koons-at-serpentine-gallery-preview/#more-28772) & [guardian](http://www.guardian.co.uk/culture) [Pool toys](https://www.trendhunter.com/trends/inflatable-tanning-pool) as high art? I wouldn’t have thought it possible until I caught a glimpse Jeff Koon’s work. This artist may be a little off kilter, but as a result, his work is very fun-loving. Jeff Koon’s first [solo show in Britain](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) is at the Serpentine Gallery and opens on July 2, 2009. The exhibition runs until September 13, 2009 so be sure to check it out if you are around. In the meantime, check out his [kooky art](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) above. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Inflatable Art:** The trend of making inflatable objects into art opens up new possibilities for artists and art collectors alike. - **Playful Design:** Artists and designers are embracing playful elements in their work, blurring the lines between fine art and mass-produced objects. - **Pop Culture References:** Artists are using pop culture icons and references in their work, creating a sense of familiarity and accessibility for viewers. ### Industries Being Reshaped - **Art:** The art industry can explore the potential of playful, mass-produced objects as a new form of artistic expression. - **Design:** The design industry can incorporate inflatable and playful designs into functional products to create unique and eye-catching pieces. - **Marketing and Advertising:** Brands can use inflatable art pieces in their marketing campaigns to create a memorable, playful and unique brand identity. ## Related on Trend Hunter - [Art-Transformed Home Products](https://www.trendhunter.com/trends/balloon-dog.md) - [Whimsical Pool-Inspired Exhibitions](https://www.trendhunter.com/trends/public-pool-exhibition.md) - [Colorful Poolside Art Inflatables](https://www.trendhunter.com/trends/cdm30.md) - [Fluid Basketball-Net Art Sculptures](https://www.trendhunter.com/trends/swimming-pools-and-bubblegum.md) - [Colorfully Inflatable Art Installations](https://www.trendhunter.com/trends/blowup-art-the-hague.md) - [Balloon Dog Cakes](https://www.trendhunter.com/trends/balloon-dog-cake.md) - [Childlike Characters Art Exhibitions](https://www.trendhunter.com/trends/childlike-characters-art-exhibition.md) - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md) - [Pop Artist-Designed Auction Cars](https://www.trendhunter.com/trends/850i-xdrive-gran-coupe.md)