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# Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade

By Mary Van Puymbroeck | Published 2017-06-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/infinityade
References: [refinery29](http://www.refinery29.com/2017/06/158058/disneyland-lavender-lemonade) & [popsugar](https://www.popsugar.com/food/Disney-Infinity-Ade-Lavender-Lemonade-Glow-Cube-43614231?stream_view=1#opening-slide)

Several Disney parks around the world are now serving a special, glowing drink for summer, named 'Infinity-Ade.'

This glow-in-the-dark drink is made of a refreshing lavender lemonade with a 'glow cube' to give the drink its signature illuminated hue. This Instagram-worthy drink has been blowing up the Internet since its release, popularizing the $8 beverage. The glow-cube is reusable so the magic of the Infinity-Ade can come home with you, and also provide potential buyers a bigger incentive to take the plunge.

Disney park guests have been raving about the refreshing lavender lemonade flavor combination. One guest wrote, "Guys, I'm such a sucker for anything floral and this is PERFECTION! You really taste the lavender and it's heavenly." Following up its light-up cotton candy release, Disney targets novelty-obsessed beverage fans with another bold menu offering that is social media friendly.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 84% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Glow-in-the-dark Trend:** The growing popularity of the Infinity-Ade signals a potential consumer market for other glowing food and drink options.
- **Novelty Food Trend:** Disney's bold, Instagram-worthy menu offerings inspire other restaurants to create unique, shareable food experiences for customers.
- **Floral Flavor Trend:** The success of the lavender lemonade Infinity-Ade suggests a growing consumer demand for floral flavor options in beverages.

### Who This Affects Most

- **Theme Park Industry:** Other theme parks could benefit from introducing novelty, Instagram-worthy food and drink options to increase visitor engagement and social media shares.
- **Beverage Industry:** Beverage companies can capitalize on the growing demand for floral and other unique flavors by creating similar products to the Infinity-Ade.
- **Event Catering Industry:** Catering companies can capture the novelty food trend by designing inventive and unusual food options that will have social media appeal and build a strong brand image.

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