# Reusable Mascara Tubes Infinity Mascaras Feature Reusable Capsules to Replace Disposable Tubes By Grace Mahas | Published 2019-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/infinity-mascara References: [springwise](https://www.springwise.com/innovative-ideas/sustainability-beauty-packaging) & [issuu](https://issuu.com/philippabridges/docs/portfolio_pippa_bridges) According to a recent study, personal care and beauty products make up more than one-third of landfill waste, and part of this problem is from the 1 million [mascara tubes](https://www.trendhunter.com/trends/wrap-lash-mascara) bought annually -- a young entrepreneur, Pippa Bridges, launched the [Infinity Mascara](https://www.trendhunter.com/trends/Recyclable-produce-packaging) in an effort to fix this issue. The Infinity Mascara features reusable capsules that replace the need for disposable tubes. These capsules were designed to be refilled as often as required, with most consumers opting to refill semi-annually. Users apply the mascara using a unique [fingertip applicator](https://www.trendhunter.com/trends/innovative-mascara-applicator) that can be washed and sterilized and used for up to 10 years. More consumers are searching for products that decrease their plastic consumption, and businesses like Infinity Mascara have targeted this emerging demographic to provide sustainable and closed-loop beauty products. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Beauty:** Reusable mascara tubes and refillable capsules offer a sustainable alternative to disposable beauty products. - **Plastic Reduction:** Consumers are increasingly seeking products that decrease their plastic consumption. - **Closed-loop Products:** Businesses are tapping into the demand for closed-loop beauty products that minimize waste and promote sustainability. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on the trend of reusable mascara tubes to offer more sustainable beauty products. - **Personal Care:** The personal care industry can innovate by creating refillable and reusable packaging solutions for various beauty and personal care products. - **Sustainability:** The sustainability industry can support the development of closed-loop products by providing resources and expertise in waste reduction and recycling. ## Related on Trend Hunter - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Pod-Style Skincare Packaging](https://www.trendhunter.com/trends/junoco-2.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md)