# Sophisticated Ice Cream Treats Magnum's New Infinity Ice Creams are Mouthwateringly Delicious By Farida Helmy | Published 2014-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/infinity-ice-creams References: [mymagnum](http://www.mymagnum.co.uk/article/infinity/) & [magnumicecream](http://www.magnumicecream.com/Products/infinity-chocolate-ice-cream-bar/default.aspx) If you want to treat yourself to something rich, flavorful, refreshing and sinfully delicious, then take your pick from the new line of [Infinity](https://www.trendhunter.com/trends/cygnet-infinity) ice creams from [Magnum](https://www.trendhunter.com/trends/magnum-ice-cream-ads) that have just hit the shelves. The Infinity ice creams have just the right combo of ingredients like chocolate and salted caramel, dark chocolate and raspberry and milk and dark chocolate. The new Magnum bars also have the perfect portion, just enough to satisfy the craving but not enough to overdo it. And it's not only the inside that is mouth-watering, the shell flavor is just as good. Not only is it crunchy, you can savor the taste as well as it mixes with the dark chocolate ice cream and cocoa bean nibs. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 65% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Ice Cream:** Opportunity for ice cream brands to create high-end, indulgent treats with unique flavor combinations. - **Premium Portion Control:** Innovative packaging and portion sizes that offer indulgence without overindulgence. - **Flavorful Shell Coatings:** Advancements in shell coatings that enhance the taste experience and complement the ice cream flavors. ### Sectors Adopting This - **Ice Cream Industry:** Ice cream brands can capitalize on the trend for sophisticated ice cream treats by expanding their product lines with premium options. - **Packaging Industry:** Opportunity for packaging companies to design innovative portion control solutions for premium ice cream products. - **Confectionery Industry:** Confectionery brands can explore opportunities in creating new shell coatings that enhance the taste and visual appeal of ice cream treats. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Extra Indulgent Ice Creams](https://www.trendhunter.com/trends/extra-indulgent-ice-cream.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md) - [Extra Indulgent Ice Cream Bars](https://www.trendhunter.com/trends/extra-indulgent-ice-cream-bars.md)