# Carolling Outdoor Installations The Infinite Choir Brightly Instils the Holiday Spirit in Shoppers By Meghan Young | Published 2013-12-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/infinite-choir References: [psfk](http://www.psfk.com/2013/12/led-automated-carol-walkway.html) & [sydney](http://www.sydney.com/events/infinite-choir?gclid=CPOI5LPSqbsCFQhZ3god0msAgQ) Lining the walkway leading up to a shopping center in Sydney, Australia, the [Infinite Choir](https://www.trendhunter.com/trends/ground-zeroes-mod) is an [outdoor art installation](https://www.trendhunter.com/trends/craig-karl2) that takes on the cartoonish shape of singers. With speakers for heads, they chant out Christmas songs to help instil the holiday spirit in busy shoppers. Fun and enchanting, the Infinite Choir installation is a nice way to enter the mall, that's for sure. Built by Iris and Eness and commissioned by the City of Sydney, the Infinite Choir installation is comprised of 16 sculptures. Put in place until December 25, the Infinite Choir also [emits a soothing and mesmerizing glow](https://www.trendhunter.com/trends/shapes-of-light) that will warm hearts as much as their pre-recorded angelic voices. It will be hard to resist. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Outdoor Installations:** Create similar interactive outdoor installations that engage consumers and enhance their experience. - **Artistic Brand Activation:** Introduce artistic brand activations in outdoor spaces to create a memorable and enjoyable shopping environment. - **Innovative Holiday Marketing:** Incorporate innovative and attention-grabbing marketing tactics during the holiday season to increase brand engagement. ### Sectors Adopting This - **Retail:** Retailers can utilize creative outdoor installations to enhance the consumer experience, increase foot traffic, and drive sales. - **Advertising:** Advertising companies can work with brands to create artistic outdoor installations that will engage consumers and increase brand recognition. - **Event Planning:** Event planning companies can incorporate similar installations in their planning, adding to the overall atmosphere and enhancing the experience for attendees. ## Related on Trend Hunter - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Interactive Mountain Oracles](https://www.trendhunter.com/trends/whispering-mountains.md) - [Neon Illuminated Christmas Trees](https://www.trendhunter.com/trends/fluorescence.md) - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md) - [Chime Garden Installations](https://www.trendhunter.com/trends/chime-gardens.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md)