# Long-Lasting Luxury Perfumes Infiniment Coty Paris Launched to Celebrate Coty's 120th Anniversary By Laura McQuarrie | Published 2024-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/infiniment-coty-paris References: [byrdie](https://www.byrdie.com/infiniment-coty-review-8728192) & [coty](https://www.coty.com/our-brands/prestige-brands/infiniment-coty-paris)  François Coty introduced his first perfume, La Rose Jacqueminot, in 1904, kick-starting Coty's presence in the beauty industry—and in 2024, the brand is marking its 120th anniversary with the launch of Infiniment Coty Paris. This collection of 14 fragrances shares high-tech formulas and scents linked to specific emotions to inspire everything from tenderness and self-esteem to sensuality and pleasure. Coty's CEO, Sue Nabi, and entrepreneur Nicolas Vu intentionally created what they call "the next generation of fragrances" with a structure that's spherical rather than hierarchical with traditional top, heart and base notes. Infiniment Coty Paris gets its unique, long-lasting qualities from a patent-pending Molecular Aura, which allows fragrance notes to be released altogether for at least 30 hours. Packaged in Art Deco-style refillable glass bottles, the perfume collection is stackable. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 73% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Molecular Perfume Technology:** Perfumes with patent-pending Molecular Aura technology that enables scent longevity for over 30 hours present innovative breakthroughs in fragrance formulation. - **Emotion-centric Scents:** Fragrances tailored to evoke specific emotions such as tenderness, self-esteem, and pleasure offer personalized consumer experiences through scent. - **Refillable Luxury Packaging:** Art Deco-style refillable glass bottles highlight sustainability efforts while catering to consumers seeking luxury and eco-friendly options. ### Sectors Adopting This - **Luxury Fragrance Industry:** The launch of long-lasting, emotion-specific perfumes redefines customer expectations and enhances product differentiation in the high-end market. - **Sustainable Packaging:** The introduction of refillable perfume bottles aligns with the growing demand for eco-conscious packaging solutions within the beauty sector. - **High-tech Beauty Products:** Advancements in molecular fragrance technology exemplify the intersection of technology and beauty, pushing the boundaries of product innovation. ## Related on Trend Hunter - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Limited Anniversary Fragrances](https://www.trendhunter.com/trends/colonia-il-profumo-millesimato.md) - [Iconic Anniversary Fragrances](https://www.trendhunter.com/trends/portrait-of-a-lady-1.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Parisian Romance-Inspired Candle Lines](https://www.trendhunter.com/trends/luxury-home-fragrance.md) - [Next-Gen Niche Perfumes](https://www.trendhunter.com/trends/top-scents.md) - [Concentrated All-Day Fragrances](https://www.trendhunter.com/trends/retrospect-by-merit.md)