# In-Feed Video Ad Campaigns American Eagle Outfitters Used TikTok for Its Back-to-School Campaign By Kalin Ned | Published 2019-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/infeed-video References: [mobilemarketer](https://www.mobilemarketer.com/news/american-eagle-pilots-tiktoks-new-in-feed-video-ads-for-back-to-school/562847/) & [insights.digitalmediasolutions](https://insights.digitalmediasolutions.com/articles/tik-tok-american-eagle) Earlier this year, [American Eagle Outfitters](https://www.trendhunter.com/trends/ae-foundation) took to [TikTok](https://www.trendhunter.com/trends/shopsmall-accelerator) to utilize the app's in-feed video feature. The campaign proved to be multi-faceted and to carry benefits both for the fashion brand, as well as the social media platform. The label's back-to-school initative targeted students and its presence on TikTok was part of a broader campaign for the AE x Young Money 2019 fall collection which supported a collaborative effort with rapper Lil Wayne. On the social media platform, American Eagle Outfitters "piloted TikTok's [then brand] new [in-feed video ad](https://www.trendhunter.com/trends/adsmoss-tools)" feature. In addition, the campaign was supplemented by a brand takeover and a challenge where users had to post videos of themselves with American Eagle clothing and Lil Wayne's 'Uproar' in the background. For TikTok, the fashion brand's utilization of the in-feed video feature was a beta test. Image Credit: American Eagle ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **In-feed Video Ad Campaigns:** Utilizing in-feed video feature in ad campaigns for increased brand engagement. - **Collaborative Marketing:** Partnering with celebrities or influencers to create collaborative campaigns for maximum impact. - **User-generated Content Challenges:** Creating challenges for users to generate and share content related to the brand or product. ### Industries Being Reshaped - **Fashion Retail:** Exploring innovative ways to engage customers through social media platforms like TikTok. - **Social Media:** Leveraging the popularity of platforms like TikTok for effective brand advertising. - **Marketing and Advertising:** Utilizing emerging features and trends in social media platforms for impactful campaigns. ## Related on Trend Hunter - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Gen Z-Targeting TikTok Tools](https://www.trendhunter.com/trends/shopsmall-accelerator.md) - [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission.md) - [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series.md) - [Social Media TV Expansions](https://www.trendhunter.com/trends/tiktok-tv.md) - [Local Social Media Feeds](https://www.trendhunter.com/trends/tiktok-local-feed.md) - [Gen Alpha Marketing Campaigns](https://www.trendhunter.com/trends/claires-tiktok.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [Short-Form Foodie Feeds](https://www.trendhunter.com/trends/uber-eats-6.md)