# Adorable Ovum Aromas Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby By Amelia Roblin | Published 2012-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/infanti-eau-de-parfum References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/10/infanti-concept.html) & [behance.net](http://www.behance.net/gallery/Infanti/5421855) Many find that the smell of newborn baby to be wonderfully soft and irresistible, leading one designer to dream up Infanti [Eau de Parfum](https://www.trendhunter.com/trends/mcm-diamond). While a product like this does exist, this one is fictional; however, its endearing branding scheme is particularly worthy of note. Ramin Hasanalizade decided to employ the symbolism of the egg in the packaging of this fragrance. A milky translucent glass has been sculpted into the perfectly smooth shape of an eggshell, subtly offering a peek inside. The actual capacity of the container is quite limited, comprising a reduced [spherical capsule](https://www.trendhunter.com/trends/perfumery-methods) to hold the [light yellow liquid](https://www.trendhunter.com/trends/commodity-edition-milk-orchid). The consequent appearance mimics a view of an embedded yolk. The Infanti Eau de Parfum bottle is further enhanced by the jagged edge of the cap, looking much like a crack in the egg. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Baby-scented Products:** There is an opportunity to create more baby-scented products, such as perfumes, that cater to consumers who find the smell of a newborn baby irresistible. - **Symbolic Packaging:** The use of symbolic packaging, such as eggs, creates a unique and appealing product presentation that could disrupt the perfume industry. - **Limited Capactiy Containers:** Creating limited capacity containers for fragrances can create a sense of exclusivity that could attract consumers and disrupt the packaged goods industry. ### Sectors Adopting This - **Perfume Industry:** The perfume industry can capitalize on the trend of baby-scented products by creating fragrances that simulate the smell of a newborn baby. - **Packaging Industry:** The packaging industry can innovate by incorporating symbolism, such as eggs, in their designs to create unique and memorable products. - **Luxury Goods Industry:** The luxury goods industry can disrupt the market by creating exclusive fragrances packaged in limited capacity containers that appeal to consumers who value uniqueness and rarity. ## Related on Trend Hunter - [Premium Formulated Baby Fragrances](https://www.trendhunter.com/trends/bonne-toile.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/tamburins-sunshine.md) - [Bakery-Scented Perfumes](https://www.trendhunter.com/trends/the-eau-de-croissant.md) - [Artfully Scientific Perfumes](https://www.trendhunter.com/trends/immortal-potion.md) - [Anatomically Inspired Baby Bottles](https://www.trendhunter.com/trends/emulait.md) - [Cheeky Grandmother-Inspired Fragrances](https://www.trendhunter.com/trends/snif-naughy-nonna.md) - [Whimsical Mischief Fragrances](https://www.trendhunter.com/trends/angels-powder.md)