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# Berry-Shaped Pacifiers
RaZbaby's Raz-Berry Infant Pacifier Emulates a Textured Berry

By Laura McQuarrie | Published 2016-03-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/infant-pacifier
References: [myrazbaby](http://myrazbaby.com/collections/teethers/products/razberry-red-teether)

The novelty 'Raz-Berry' infant pacifier from RaZbaby makes it the brand's best-selling product. The baby pacifier design is made from a BPA-free formula of 100% medical-grade silicone and RaZbaby proudly notes that it was the first to create a hands-free all-silicone teether of this kind.

As well as amusing the eyes, the multi-textured design provides additional interest and soothing properties for tender gums. To offer even more relief, the entire pacifier can be chilled in the freezer for a gentle gum-numbing sensation.

The playful designs come in opaque red and blue berry varieties, as well as semi-clear colored types. In addition to producing these berry-inspired infant pacifiers, RaZbaby also makes teethers that take after the shapes of strawberries and bunches of grapes.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 52% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### Key Themes Behind This Trend

- **Textured Infant Pacifiers:** There is an opportunity to innovate and create even more unique and textured designs for infant pacifiers to enhance the soothing properties and interest for tender gums.
- **Hands-free Silicone Teethers:** Developing hands-free silicone teethers can disrupt the market by providing convenience and safety for infants to soothe their gums without the need for constant holding.
- **Chilled Pacifiers:** Introducing pacifiers that can be chilled in the freezer to provide a gentle gum-numbing sensation provides a valuable innovation opportunity for companies in the infant pacifier industry.

### Where This Applies

- **Baby Products:** Companies in the baby products industry can explore creating innovative and safe infant pacifiers and teethers to meet the demand for unique and effective soothing products for babies.
- **Silicone Manufacturing:** Opportunities exist for silicone manufacturers to collaborate with baby product companies and create high-quality, BPA-free silicone materials and components for infant pacifiers and teethers.
- **Children's Toy and Accessories:** Companies in the children's toy and accessories industry can enter the infant pacifier market by designing playful and novelty pacifiers that cater to the aesthetic preferences of parents.

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