# Sultry Denim Fashion Ads Freja Beha Stars in the Inez & Vinoodh Capsule Collection for Frame Denim By Farida Helmy | Published 2014-07-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/inez-vinoodh1 References: [fashiongonerogue](http://www.fashiongonerogue.com/inez-vinoodh-collaborate-frame-denim-tap-freja-beha-erichsen-model/) & [frame-denim](http://frame-denim.com) Cult label Frame Denim has joined forces with famous Dutch photographers Inez & Vinoodh to collaborate on a [capsule collection](https://www.trendhunter.com/trends/velvet-heat). Starring the stunning -- and topless -- Freja Beha Erichsen and Parlor Mob rock band member Paul Ritchie, the sultry ads showcase the talented Inez & Vinoodh designs and their [first foray into denim](https://www.trendhunter.com/trends/cobranded-jeans). "They are great friends of ours and we admire their artistic eye as photographers but we believe they have a talent that transcends media," say Frame founders Jens Grede and Erik Torstensson. The duo -- their full names are Inez van Lamsweerde and Vinnodh Matadin -- are a married couple and are known for their work with Vogue Paris, V Magazine and other fashion publications. "They had an idea of [denim which absolutely intrigued us](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and we became excited to explore that idea and make it reality," say Grede and Torstensson. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Capsule Collection Collaborations:** Opportunity for fashion brands to team up with renowned photographers and create unique limited-edition collections. - **Sultry Fashion Campaigns:** Chance for brands to showcase their collections through provocative and alluring advertising campaigns. - **Celebrity Endorsements:** Potential for brands to collaborate with well-known personalities to enhance the visibility and desirability of their products. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage collaborations and sultry campaigns to attract attention and boost sales. - **Photography:** Photographers can expand their creative horizons by partnering with fashion brands and exploring new design concepts. - **Advertising:** Advertising agencies can tap into the trend of celebrity endorsements to create impactful and attention-grabbing campaigns for brands. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Seasonal Denim Collections](https://www.trendhunter.com/trends/seasonal-denim-collections.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)