# Creatively Challenging Graphic Apparel INDVLST LAB Bonds Designers with Their Consumers By Amy Duong | Published 2019-01-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/indvlst-lab References: [hypebeast](https://hypebeast.com/2018/12/indvlst-lab-screen-print-activation-kit-vol-1-release) & [indvlst](https://indvlst.com/) INDVLST LAB recently dropped its first-ever collection and it is specially crafted to challenge both designers and consumers by bringing their relationship closer. The concept that the [new fashion label](https://www.trendhunter.com/trends/regalo-studios) evokes is a refreshing sense of creativity, challenging both ends of the spectrum through the means of fashion. The 'Volume One' collection comes with a 'Screen Print Activation Kit' -- this kit features a deconstructed fashion piece that enables consumers to explore on their own. Within the kit is a screenprint that comes with pre-designed graphic pieces alongside tools and a [blank apparel item](https://www.trendhunter.com/trends/infinity-collection-1) for consumers to express themselves creatively. Alongside the special kit are a [series of clothing](https://www.trendhunter.com/trends/creative-class-uniform) that are adorned in similar graphic designs. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 4% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Customizable Fashion:** Disruptive innovation opportunity: Develop an online platform that allows customers to personalize and customize their own fashion designs. - **Collaborative Design:** Disruptive innovation opportunity: Create a platform that connects designers and consumers, allowing them to collaborate on creating unique fashion pieces. - **Interactive Fashion Experience:** Disruptive innovation opportunity: Design and implement augmented reality (AR) or virtual reality (VR) experiences that enhance the fashion shopping process and engage consumers in interactive ways. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Leverage technology to disrupt traditional fashion design and retail models, creating new ways for designers and consumers to interact and collaborate. - **E-commerce:** Disruptive innovation opportunity: Develop innovative online platforms that offer personalized fashion experiences, enabling consumers to explore their creativity and customize their purchases. - **Augmented Reality:** Disruptive innovation opportunity: Utilize AR technology to revolutionize the fashion industry, creating immersive and interactive shopping experiences that merge the physical and digital worlds. ## Related on Trend Hunter - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cultural Capsule Collaboration](https://www.trendhunter.com/trends/labrum-x-john-lewis.md) - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md)