# Privacy-Focused Uber Features Uber Launches Industry-First Privacy Features By Grace Mahas | Published 2023-01-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/industryfirst-privacy-features References: [uber](http://www.uber.com)  In light of Data Privacy Week, [Uber](https://www.trendhunter.com/trends/uber-audio-recording) and Uber Eats have introduced an important feature to their apps that aims to increase transparency and give consumers peace of mind. The feature, called "View as a Driver" and "View as a Delivery Person", allows users to see exactly what personal information a driver or delivery person on the Uber platform has access to. The view includes details such as the customer's first name and last initial, delivery address, and customer notes. However, it also confirms that Uber never shows drivers or delivery persons certain information, such as payment method, phone number, rating, or last name. This feature is particularly important for consumers as drivers and delivery persons often meet customers at their doorstep. While most interactions are positive, there may be instances where consumers want to confirm what information drivers and delivery persons can see. By providing users with the ability to view what information is accessible, Uber is able to increase transparency and ensure that consumers feel secure while using their services. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 47% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Privacy-focused Features:** Uber introduces privacy-focused feature in their apps to increase transparency and give consumers peace of mind. - **Increased Transparency:** Providing users with the ability to view what information is accessible increases transparency and builds consumer trust. - **Safety and Security:** Introducing features such as 'View as a Driver'/'View as a Delivery Person' increases consumer safety and security. ### Sectors Adopting This - **Ride-sharing:** The ride-sharing industry can benefit from adding privacy-focused features in their apps to increase consumer trust and safety. - **Food Delivery:** The food delivery industry can enhance their customer experience by introducing similar features to those of Uber Eats to build customer trust. - **E-commerce:** Online retailers can gain a competitive edge by incorporating privacy and security features that provide customers with transparent access to their personal data. ## Related on Trend Hunter - [Rideshare Security Features](https://www.trendhunter.com/trends/uber-audio-recording.md) - [Accessible Ride App Safety-Tools](https://www.trendhunter.com/trends/safety-tools-1.md) - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Comfort-Focused Business Features](https://www.trendhunter.com/trends/uber-3.md) - [Gender-Based Rideshare Features](https://www.trendhunter.com/trends/lyft-4.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Assistance Dog-Focused Rideshares](https://www.trendhunter.com/trends/accommodating-passangers.md) - [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md) - [Protected Driver Selection Features](https://www.trendhunter.com/trends/lyft-3.md)