# All-Encompassing Jean Retail Levi Strauss's Industrie Denim Store is Complete with "Jean-iuses" By Katherinev123 | Published 2011-10-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/industrie-denim References: [popsop](http://popsop.com/50167) & [facebook](https://www.facebook.com/pages/Industrie-Denim/160295250719693?sk=info) Industrie Denim is a new premium denim concept created by Levi Strauss & Co. and American Rag founder Mark Werts. The collaboration has resulted in new Industrie Denim stores, which feature industrial-style interiors. All products available at the Industrie Denim stores are eco-friendly. Along with Levi's jeans (such as Levi's Red Tab line), customers will also find a slew of other premium denim brands, including Polo Ralph Lauren, Comme Des Garcons, Current/Elliot and J Brand, in these stores. All the stores will employ sales associates, referred to as "jean-iuses" (clever!), who are essentially denim brainiacs -- they know everything about fits, washes and sizes. In addition, the stores feature something called a "Booty Cam" in their dressing rooms -- this lets customers see how their jeans fit from every possible angle, says Popsop. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Premium Denim Retail:** The trend of premium denim retail is gaining traction as consumers are willing to pay a premium for eco-friendly options and personalized experiences. - **Eco-friendly Fashion:** The focus on sustainability is pushing brands to create eco-friendly products, including denim, which offers opportunities for innovation and differentiation. - **Personalized Shopping Experiences:** The trend of personalized shopping experiences, such as having denim experts assist customers in-store, is gaining popularity as consumers seek more value-added services. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry could benefit from incorporating eco-friendly options and personalized experiences into their offerings to cater to consumers who are willing to pay a premium for these features. - **Sustainability:** The sustainability industry could explore opportunities to create more eco-friendly denim options and promote their benefits to consumers in order to drive demand. - **Retail Technology:** The retail technology industry could innovate in the area of personalized shopping experiences by developing tools, such as virtual try-on technologies, that enhance the customer experience and improve conversion rates. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md)