# Industrial Architectography Bernd & Hilla Becher's Beautiful Black and White Building Portra By Marissa Liu | Published 2009-09-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/industrial-architecture References: [masters-of-fine-art-photography](http://www.masters-of-fine-art-photography.com/02/artphotogallery/photographers/bernd_and_hilla_becher_02.html) & [butdoesitfloat](http://www.butdoesitfloat.com/92777) Bernd Becher and Hilla Becher were a married German photography duo best known for their images of industrial architecture. The Bechers began collaborating in 1959 (and were married in 1961) and worked as freelance photographers capturing industrial and domestic structures in black and white. Bernd Becher studied lithography and painting and Hilla Becher (née Wobeser) was also a painter before they discovered their true subject in the functional beauty of industrial architecture. **Implications** - Consumers are attracted to photographs and products that allow them to look at everyday items in a different light. A business can appeal to potential buyers by re-imagining familiar products and images. As consumers become increasingly more drawn to technology and digital images, simple black and white still life photography offers a refreshing change from the fast-paced digital world. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Black and White Photography:** The use of black and white photography in showcasing industrial and domestic structures has the potential to provide a refreshing change from the fast-paced digital world. - **Functional Beauty Aesthetic:** The functional beauty of industrial architecture offers an opportunity for businesses to re-imagine familiar products and images in a way that appeals to potential buyers. - **Everyday Objects Upscaled:** Consumers are attracted to photographs and products that allow them to look at everyday items in a different light, which provides an opportunity for businesses to disrupt traditional product categories by creating unique product experiences. ### Sectors Adopting This - **Art and Photography:** The art and photography industry can leverage the functional beauty of industrial architecture to create unique products that appeal to a wider range of consumers. - **Architecture and Engineering:** The architecture and engineering industry can leverage the functional beauty of industrial architecture to create innovative and sustainable designs for industrial and commercial buildings. - **Fashion and Design:** The fashion and design industry can leverage the everyday objects upscaled aesthetic of black and white photography to create unique and engaging clothing and accessories. ## Related on Trend Hunter - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Rustic Cultural Architectural Buildings](https://www.trendhunter.com/trends/gallery-house.md) - [Black-Painted Shingle Art Studios](https://www.trendhunter.com/trends/schindel-studio.md) - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [Pixelated Illusion Housing](https://www.trendhunter.com/trends/van-b.md) - [Photograph-Centric Museums](https://www.trendhunter.com/trends/photography-seoul-museum-of-art.md) - [Pastel Tonal Apartment Blocks](https://www.trendhunter.com/trends/regensburg-quarter.md) - [Gallery-Like Elevated Retail Designs](https://www.trendhunter.com/trends/leica-store-gallery.md) - [Monochromatic Minimal Cozy Homes](https://www.trendhunter.com/trends/vaulted-monochrome-haus.md)