# Door-Filled Fashion Boutiques Indulgi by Nendo is Filled with Openings Designed to Obscure By Michael Hines | Published 2011-11-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/indulgi-by-nendo References: [dezeen](http://www.dezeen.com/2011/11/14/indulgi-by-nendo/) & [nendo.jp](http://www.nendo.jp/en/) Indulgi by [Nendo](https://www.trendhunter.com/trends/block-wall-house) is a creative redesign of the modern-day [fashion boutique](https://www.trendhunter.com/trends/ader-error-tokyo-space) located in Kyoto, Japan, that recently got a redesign from Japanese design firm Nendo. The designer placed a series of doors throughout the store to encourage shoppers to explore every nook and cranny. Placing doors throughout a [clothing store](https://www.trendhunter.com/trends/d142) is pure genius for several reasons. For starters, it encourages more people to come in and browse around. Additionally, it forces shoppers to explore the whole store, as they cannot easily identify sections that are unattractive to them. Indulgi by Nendo is not the first time the design firm has experimented with doors, as they caused controversy for designing a mental health clinic where none of the doors opened. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Door-filled Retail Spaces:** Introducing doors in retail shops to encourage shoppers to explore every nook and cranny, which promotes a unique shopping experience. - **Disruptive Store Designs:** Revolutionizing the traditional store layout to create a bold, unconventional aesthetic, prompting customers to take notice. - **Engaging In-store Experiences:** Creating an immersive shopping experience that utilizes unique design elements to keep shoppers engaged and provide an enjoyable visit. ### Where This Applies - **Fashion Retail:** The fashion industry can benefit by utilizing creative store layouts to showcase their products in new and exciting ways, attracting more customers to unique shopping experiences. - **Interior Design:** Interior designers can take inspiration from this concept, creating innovative spaces that incorporate unique elements like doors to provoke interest and keep visitors curious. - **Healthcare Design:** Designers in healthcare can take cues from the design firm Nendo in creating unconventional spaces for mental health clinics or other medical facilities to promote a healing environment in new and innovative ways. ## Related on Trend Hunter - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Japanese Zen Garden-Inspired Stores](https://www.trendhunter.com/trends/calico-club.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md)