# Skincare-Inspired Body Washes Olay Indulgent Moisture Body Wash Comes in Five Scents By Michael Hemsworth | Published 2024-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/indulgent-moisture-body-wash References: [drugstorenews](https://drugstorenews.com/olay-launches-indulgent-moisture-body-wash) & [olay](https://www.olay.com)  [Olay](https://www.trendhunter.com/trends/super-serum-body-wash) Indulgent Moisture Body Wash is a new collection of shower products for consumers to incorporate into their grooming routine as a way to enjoy a simple, skincare-inspired experience. The products are formulated with a proprietary formula that consists of moisturizers and vitamin B3 for a deeply [nourishing skincare experience](https://www.trendhunter.com/trends/sheamoistures-new-body-washes). The body wash comes in five fragrances including Caribbean Guava & Coconut Oil, Rose & Cherry Creme, Moonflower & Neroli Oil, Elderberry & Almond Cream and Mango Butter & Vanilla Orchid. Senior Communications Director, Personal Care Portfolio, [Procter & Gamble](https://www.trendhunter.com/trends/gemz-haircare) Kate DiCarlo commented on the Olay Indulgent Moisture Body Wash saying, "Our new Indulgent Moisture Body Wash was designed with the idea that our shower routines can be transformative—mentally, physically & emotionally—delivering healthy, glowing skin to help you shine with confidence from the inside out.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 79% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-inspired Body Washes:** Opportunity for beauty brands to infuse body wash products with skincare benefits for a holistic grooming routine. - **Fragrant Shower Experiences:** Potential to cater to diverse consumer preferences by offering body washes in multiple enticing scents. - **Transformative Shower Rituals:** Creating shower products that aim to provide more than just cleansing, but also a mental and emotional experience. ### Sectors Adopting This - **Beauty & Personal Care:** Innovative body wash formulations can revolutionize the beauty industry by blurring the lines between skincare and shower products. - **Fragrance & Perfume:** Opportunity for fragrance companies to collaborate with body wash brands to create unique and sensorial shower experiences. - **Wellness & Self-care:** Body washes designed for transformative shower rituals can enhance the self-care industry by focusing on holistic well-being. ## Related on Trend Hunter - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Enchanting Body Washes](https://www.trendhunter.com/trends/olay-x-wicked-for-good.md) - [Mindful Skincare Body Washes](https://www.trendhunter.com/trends/serum-body-wash.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Oil-to-Milk Body Washes](https://www.trendhunter.com/trends/delicia-drench-shower-oil.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Hydrating Argan Body Washes](https://www.trendhunter.com/trends/argan-body-wash.md)