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# Mouthwatering Lighter Collections
The BIC Indulgent Lighter Series is Special Edition

By Michael Hemsworth | Published 2022-01-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/indulgent-lighter-series
References: [csnews](https://www.csnews.com/bic-special-edition-indulgent-lighter-series) & [us.bic](https://us.bic.com)

![Mouthwatering Lighter Collections](https://cdn.trendhunterstatic.com/thumbs/469/indulgent-lighter-series.jpeg)

The [BIC](https://www.trendhunter.com/trends/bic-psychedelic-patterns-lighter-series) Indulgent Lighter Series is being launched by the brand as a special edition lineup of lighters that will offer consumers with a sweet tooth with a way to satiate their craving in a visual way. The collection includes a number of mouthwatering designs to choose from that include such varieties as creamy milkshakes, rich brownies, rainbow cakes and more. The lighter designs range from subtle to eye-catching to make them suitable for a wide number of design preferences.

The BIC Indulgent Lighter Series is set to be sold through a variety of retail channels including convenience stores, grocery stores, drugstores and beyond. Coming with a suggested retail price of $2.09 each, the lighters are all backed by the brand's 100% quality inspected design.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 7% | Activity: 2% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Food-inspired Lighters:** Developing a line of lighters that are inspired by food can create a new trend in the lighter market and target consumers with a sweet tooth.
- **Visual Stimuli Lighters:** Creating unique and eye-catching designs on lighters can make them visually appealing and expand the market for the product.
- **Special Edition Lighters:** Supplying unique lighter designs as special editions can create a market for collectors and increase demand for the product.

### Where This Applies

- **Retail:** Developing unique and innovative products like food-inspired lighters can expand the retail industry and attract new customers.
- **Convenience Stores:** Stocking up on special edition lighters and visual stimuli lighters can create an opportunity for convenience stores to differentiate themselves from competitors and attract new customers.
- **Consumer Goods:** Offering unique and visually appealing special edition products like the BIC Indulgent Lighter Series can create a new market and increase demand for consumer goods.

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