# Indulgent Plant-Based Patties Impossible Foods' Indulgent Burger Patties are Bold and Gourmet By Laura McQuarrie | Published 2023-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/indulgent-burger References: [vegconomist](https://vegconomist.com/products-launches/impossible-launches-indulgent-burger/) & [impossiblefoods](https://impossiblefoods.com/)  [Impossible Foods](https://www.trendhunter.com/trends/impossible-foods-products) has made a significant impact on the food industry and now the pioneering company is introducing a premium version of the original Impossible burger patty, the all-new Indulgent Burger. Like its predecessor, this new plant-based option will provide consumers with a choice when it comes to making environmentally friendly and cruelty-free dining choices. The Indulgent Burger is said to be thicker with a bolder, more gourmet flavor that was intentionally developed with a taste-first approach. The super-juicy, full-flavor patty can be cooked on the stovetop or grill and according to 82% of consumers who tried the product, it tasted as good as or better than ground beef from cows. The innovative plant-powered burger will soon be launching at select restaurants in the United States, including [Bareburger](https://www.trendhunter.com/trends/armored-fresh-oat-milk-cheddar-cheese) and [Monty's Good Burger](https://www.trendhunter.com/trends/cloud-cheese), as well as select retail partners. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 71% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Plant-based Options:** Create upscale plant-based alternatives that offer a gourmet flavor and dining experience. - **Taste-first Approach:** Develop plant-based products with a focus on flavor to appeal to a wider range of consumers. - **Comparable to Ground Beef:** Continuously improve plant-based patties to match or exceed the taste of traditional meat products. ### Industries Being Reshaped - **Plant-based Food:** Explore plant-based food production and innovation to cater to the growing demand for sustainable and cruelty-free dining options. - **Restaurant:** Introduce premium plant-based options in restaurant menus to attract environmentally-conscious and health-conscious customers. - **Retail:** Partner with retail stores to offer high-quality plant-based products that can be easily accessed by consumers. ## Related on Trend Hunter - [Piquant Plant-Based Chicken Products](https://www.trendhunter.com/trends/impossible-foods-products.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Seasoned Plant-Based Steak Bites](https://www.trendhunter.com/trends/impossible-steak-bites.md) - [Stackable Vegan Burger Patties](https://www.trendhunter.com/trends/beyond-stack-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Kid-Friendly Plant-Based Foods](https://www.trendhunter.com/trends/impossible-foods-product.md)