# Dairy-Free Mini Bites Over the Moo's Indulgent Bites Replicate the Mouthfeel of Dairy By Laura McQuarrie | Published 2023-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/indulgent-bites References: [fabnews.live](https://fabnews.live/over-the-moo-launches-a-new-bite-sized-slant-on-the-humble-choc-ice-with-sublime-plantbased-treats/) & [overthemoo](https://www.overthemoo.co.uk/)  When considering dairy-free alternatives, consumers prioritize taste and texture above all else, and [Over the Moo](https://www.trendhunter.com/trends/dog-cat-mouse) is one brand that stands out by offering indulgent bites that masterfully cater to these preferences, delivering a decadent experience that rivals traditional dairy products. Over the Moo's plant-based, [bite-sized treats in Vanilla or caramel](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bite) feature frozen desserts coated in rich, [vegan-friendly chocolate](https://www.trendhunter.com/trends/ambiante-chocolate-flavor). "My priority, unlike so many other of my peers was never to prioritize low calorie," said Simon Goodman, Managing Director of Over the Moo, "My commitment has always been to bite-sized, ‘sharing bags’ of guilt-free coconut milk ice cream. That said, at less than 30 calories a bite, Over the Moo is building an enviable reputation as the perfect pass-around permissible treat that’s ideally suited to family nights in or a friends and family reunion." Packaged by the recyclable pouch, these bite-size indulgences have the potential to appeal to all, regardless of their dietary preferences. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 59% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Decadent Dairy-free Bites:** Over the Moo offers indulgent bites that replicate the mouthfeel of dairy, catering to consumers' preference for taste and texture in dairy-free alternatives. - **Plant-based Frozen Desserts:** Over the Moo's frozen desserts made from plant-based ingredients offer a guilt-free and vegan-friendly option for dessert lovers. - **Recyclable Packaging:** The recyclable pouch packaging of Over the Moo's dairy-free bites aligns with the increasing consumer demand for eco-friendly and sustainable product packaging. ### Sectors Adopting This - **Food and Beverage:** The innovative dairy-free bites from Over the Moo cater to the growing market of consumers seeking alternatives to traditional dairy products. - **Plant-based Food:** Over the Moo's plant-based frozen desserts tap into the expanding industry of plant-based foods, which cater to the increasing demand for healthier and sustainable food options. - **Sustainable Packaging:** The recyclable pouch packaging of Over the Moo's indulgent bites offers an opportunity for companies in the packaging industry to meet the rising demand for eco-friendly and recyclable packaging solutions. ## Related on Trend Hunter - [Plant-Based Ice Cream Bites](https://www.trendhunter.com/trends/over-the-moo-ice-cream-bites.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Frozen Dairy-Free Bites](https://www.trendhunter.com/trends/dairy-free-bites.md) - [Allergy-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/sundrops.md) - [Chocolate-Coated Free-From Bites](https://www.trendhunter.com/trends/dream-pops-crunch.md) - [Dairy-Free Crispy Chocolate Snacks](https://www.trendhunter.com/trends/crispy-bites1.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Non-Dairy Gelato Bites](https://www.trendhunter.com/trends/doughlicious.md) - [Mini Plant-Powered Desserts](https://www.trendhunter.com/trends/plant-powered-dessert.md)