# Science-Led Teen Skincare Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare By Laura McQuarrie | Published 2026-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/indu-teen-skincare References: [theindustry.beauty](https://theindustry.beauty/indu-steps-away-from-makeup-to-focus-on-skincare/) & [weareindu](https://weareindu.com/products/ultimate-universal-skincare-set-new?variant=56440606261631)  After listening to its teen community, beauty brand [indu](https://www.trendhunter.com/trends/indu) is stepping away from makeup to focus on what it does best—simple, effective, [science-led skincare for teens](https://www.trendhunter.com/trends/fresh-elements-skincare). indu's community trusts the brand for products that are vegan, cruelty-free, non-comedogenic, dermatologically tested, and reviewed and approved by indu’s global teen advisory board. With a pared-back product range, indu will be better able to focus on solutions like its [Ultimate Universal Skincare Set](https://www.trendhunter.com/trends/erly), featuring a cream cleanser, a soft-cream moisturizer and a hydrating and nourishing tonic milk for well-balanced skin. As part of this transition, the teen beauty brand launched its largest sale to date, with all makeup products priced at £5 for a limited time online. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 94% | Activity: 98% | Freshness: 62% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Science-led Skincare:** The rise of skincare products that prioritize scientific formulations over cosmetics presents opportunities for brands to develop innovative solutions tailored to specific demographic needs. - **Vegan and Cruelty-free Products:** There's a growing demand for skincare products that adhere to ethical standards, fostering innovation in sustainable and animal-friendly beauty practices. - **Community-driven Brand Development:** Engaging directly with a community to shape product offerings can lead to unique innovations that resonate deeply with consumer desires and expectations. ### Who This Affects Most - **Teen Skincare Market:** The growing focus on science-based skincare for teens invites opportunities for businesses to explore niche products that address this demographic’s unique needs. - **Ethical Beauty Industry:** The emphasis on vegan and cruelty-free products is accelerating growth in the ethical beauty sector, paving the way for new standards and practices in the industry. - **Direct-to-consumer Retailing:** Brands engaging directly with younger audiences through advisory boards and online sales are reshaping traditional retail models to better capture this market segment. ## Related on Trend Hunter - [Youth-Focused Facial Mists](https://www.trendhunter.com/trends/evereden-3.md) - [Derm-Developed Teen Skincare](https://www.trendhunter.com/trends/sincerely-yours.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Teen-Targeted Skincare Products](https://www.trendhunter.com/trends/instanatural-besties.md) - [Teen Skincare Hubs](https://www.trendhunter.com/trends/indu.md) - [Peer-Powered Gifting Initiatives](https://www.trendhunter.com/trends/peer-powered-gifting.md) - [Gentle Pre-Teen Skincare](https://www.trendhunter.com/trends/your-skin-stuff.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Non-Toxic Teen Skincare](https://www.trendhunter.com/trends/natural-skincare-for-teens.md)