# Myth-Busting Skincare Campaigns indu is Helping Teen Boys Better Care for Their Skin By Laura McQuarrie | Published 2026-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/indu-teen-boy-skincare References: [theindustry.beauty](https://theindustry.beauty/indu-tackles-skincare-stigma-with-campaign-for-teen-boys/) & [instagram](https://www.instagram.com/p/DTIyOmZDU1Q/?hl=en)  Teen skin requires specialized care that addresses hormonal acne and excess oil while remaining gentle enough to protect the skin's developing barrier, and [youth skincare brand](https://www.trendhunter.com/trends/fresh-elements-skincare) [indu](https://www.trendhunter.com/trends/indu) launched a campaign that brings boys into the conversation to close a gap in skincare education. An independent survey, commissioned by indu and conducted by OnePoll, discovered that 43% of teen boys believe skincare is "girly," indicating how [stereotypes stand in the way](https://www.trendhunter.com/trends/periodic-fable) of basic skin health, hygiene and everyday facial care. The study also found that nearly one in three teenage boys uses shower gel to wash their face. indu will be concluding its latest campaign with an event at Toca Social Birmingham that will bring teens together in a relaxed environment to show how easy it is to slot a simple skincare routine into daily life. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 74% | Activity: 81% | Freshness: 60% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Skincare Campaigns:** Brands are dismantling traditional gender stereotypes in skincare by promoting products and routines specifically for teenage boys. - **Educational Skincare Initiatives:** Companies are focusing on educational campaigns to inform teens about appropriate skincare methods tailored to their specific needs. - **Gentle Hormonal Acne Solutions:** Innovations in skincare are creating products that balance effectiveness with gentleness, especially for teenagers dealing with hormonal acne. ### Who This Affects Most - **Youth Skincare Market:** The youth skincare sector is expanding with products designed to cater to the unique needs and challenges faced by teenage boys. - **Gender-neutral Personal Care:** The personal care industry is shifting towards more gender-neutral branding and messaging to appeal to a broader audience. - **Survey-based Consumer Insights:** Industries are increasingly leveraging consumer surveys to identify and address gaps in product education and perception. ## Related on Trend Hunter - [Derm-Developed Teen Skincare](https://www.trendhunter.com/trends/sincerely-yours.md) - [Playful Plush Advent Calendars](https://www.trendhunter.com/trends/squishmallows-advent-calendars.md) - [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md) - [Contemporary Asian Cosmetics Retailers](https://www.trendhunter.com/trends/sukoshi.md) - [Age-Appropriate Skincare Pacts](https://www.trendhunter.com/trends/pacto-skincare-responsavel.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [All-Natural Youth Skincare](https://www.trendhunter.com/trends/just-for-teens.md) - [Responsible Skincare Campaigns](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md)