# Pool Party-Inspired Homeware Fred Segal & CB2 Created Fun Indoor/Outdoor Living Decor By Kalin Ned | Published 2018-02-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/indooroutdoor-living-decor References: [vogue](https://www.vogue.com/article/cb2-fred-segal-home-collection) & [fredsegal](https://www.fredsegal.com/collections/life/living) Since releasing a spontaneous and beach-inspired homeware collection in August of 2017, Fred Segal and [CB2](https://www.trendhunter.com/trends/goop-and-cb2) teamed up again to give into classic indoor/outdoor living decor a playful [pop art twist](https://www.trendhunter.com/trends/collection-co). In a statement about the second collaborative capsule, Fred Segal shared that the main objective for both brands was to embrace the versatile style of cheerful homeware design with a heavy focus on social connectivity and entertainment that emphasizes the city of Los Angeles. The indoor/outdoor living decor collection was inspired by the "poolside at the Hollywood Hills in the 70s." Boasting uniform retro patterns in white, red and blue, as well as a contemporary sofa silhouette in navy, the CB2 x Fred Segal collection not only references itself, but also opens up the possibility of vibrant accessorizing. Photo Credits: Fred Segal, CB2 ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Playful Homeware Design:** Disruptive innovation opportunity: Create homeware products with vibrant colors and pop art designs to add a playful twist to indoor/outdoor living spaces. - **Social Connectivity and Entertainment:** Disruptive innovation opportunity: Develop homeware that incorporates technology and social media integration to enhance social connectivity and entertainment experiences in the home. - **Retro-inspired Homeware Collections:** Disruptive innovation opportunity: Design homeware collections inspired by past eras, such as the 70s, to evoke nostalgia and tap into consumer's desire for vintage aesthetics. ### Industries Being Reshaped - **Home Decor Industry:** Disruptive innovation opportunity: Introduce a line of homeware products that cater to the growing demand for unique and colorful home decor options. - **Technology Industry:** Disruptive innovation opportunity: Develop smart home devices that integrate seamlessly with indoor/outdoor living spaces, providing enhanced entertainment and connectivity features. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with homeware brands to create fashion-inspired limited edition collections that bring a stylish touch to indoor/outdoor decor. ## Related on Trend Hunter - [Spring-Ready Pastel Outdoor Collections](https://www.trendhunter.com/trends/industry-west.md) - [Customizable Summer Home Décor](https://www.trendhunter.com/trends/shutterfly-outdoor-collection.md) - [California-Inspired Outdoor Furniture](https://www.trendhunter.com/trends/mondos-outdoor.md) - [Colorful Outdoor Furniture Collections](https://www.trendhunter.com/trends/cancn-kollection.md) - [Statement Outdoor Furniture Collections](https://www.trendhunter.com/trends/de-padova.md) - [Coastal Hotel Furniture Collaborations](https://www.trendhunter.com/trends/society-social.md) - [Ultra-Modern Outdoor Furniture Collections](https://www.trendhunter.com/trends/outdoor-furniture-collections.md) - [Celebrity-Designed Furniture Series](https://www.trendhunter.com/trends/goop-and-cb2.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md)