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# Indoor Location-Based Services
GE Lighting and ByteLight Roll Out Next-Generation LED Lighting

By Meghan Young | Published 2015-02-20 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/indoor-locationbased-services
References: [9to5mac](http://9to5mac.com/2014/05/29/ge-integrates-ibeacons-in-new-led-lighting-fixtures-rolling-out-in-walmart-other-retailers/) & [bytelight](http://www.bytelight.com)

Indoor location-based services are slowly becoming more sophisticated now that beacon technology is becoming more diverse. Instead of relying solely on Apple's iBeacon system, retailers can now implement next-generation LED lighting, which is being pioneered by GE Lighting and ByteLight. Currently rolling out in Walmart, the "ByteLight-enabled GE LED fixtures 'communicate' a unique light pattern using Visible Light Communication and Bluetooth Low Energy," shares both companies.

This example of indoor location-based services "will be capable of beaming coupons, promotions, product info, store maps and just about any experience developers can think up via the store’s mobile app," reports 9 to 5 Mac. It is better than standalone beacons in an energy savings capacity as well, saving $34,000 per year per store.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 53% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Next-generation LED Lighting:** There is an opportunity for companies to pioneer in the development of next-generation LED lighting for indoor location-based services.
- **Visible Light Communication:** Visible Light Communication presents an opportunity for innovators to develop solutions for indoor location-based services, such as transmitting coupons, product info, and store maps.
- **Store Mobile Apps:** There is a potential for developers to explore creative opportunities that come with store mobile apps and indoor location-based services, such as providing custom shopping experiences.

### Sectors Adopting This

- **Retail Industry:** The retail industry is set to benefit immensely from the adoption of indoor location-based services, as it allows for more personalized shopping experiences for customers.
- **Lighting Industry:** The lighting industry can capitalize on indoor location-based services by developing innovative products that use visible light communication to support product promotion, coupons, and store mapping.
- **Mobile App Industry:** The booming mobile app industry can develop solutions that creatively leverage the potential provided by indoor location-based services.

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