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# Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism

By Daniel Johnson | Published 2019-11-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/indonesian-ministry-of-tourism
References: [kr-asia](https://kr-asia.com/indonesia-teams-up-with-tiktok-to-boost-tourism/) & [bytedance](https://bytedance.com/en/news/95)

The Indonesian Ministry of Tourism collaborated with [TikTok](https://www.trendhunter.com/trends/tiff-2022), in order to promote 10 iconic travel destinations in the region. The campaign is titled 'TikTok Travel x Wonderful Indonesia,' and it will mark the first collaboration between TikTok and the Indonesian Ministry of Tourism.

The 'TikTok Travel x Wonderful Indonesia' campaign will feature [celebrities and creatives](https://www.trendhunter.com/trends/influencerhosted-tour-program), as well as [online challenges](https://www.trendhunter.com/trends/klook), video filters, stickers, and roadshows.

Lake Toba and Seribu islands were highlighted in the list of iconic locations that the campaign is promoting. The country saw a record number of tourists in 2018, with a total of 15.8 million visitors. The record number of visitors was 13% higher than the figures from the previous year -- large portion of the tourists coming from either Malaysia or China.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 57% | Activity: 79% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Social Media Tourism Campaigns:** Opportunity for businesses to collaborate with social media platforms to promote travel destinations through engaging content and interactive features.
- **Influencer Marketing in Tourism:** Potential for businesses to leverage famous personalities and creatives to attract tourists and enhance brand awareness for travel destinations.
- **Creative User-generated Content:** Emerging trend of engaging travelers to create and share unique content using video filters, stickers, and online challenges, providing businesses the opportunity to harness user-generated content for promotion.

### Industries Being Reshaped

- **Tourism:** Disruptive innovation opportunities to enhance marketing strategies by partnering with social media platforms and leveraging influencer marketing to promote travel destinations.
- **Social Media:** Opportunity for social media platforms to collaborate with tourism boards and businesses to create engaging campaigns and user-generated content that drives tourism.
- **Marketing and Advertising:** Innovative opportunities for marketing agencies to develop and execute creative tourism campaigns integrating social media features and influencer partnerships.

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- [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md)
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- [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md)