# Strawberry-Infused Celebrity Gins INDOGGO GIN is a New Creation by Snoop Dogg By Laura McQuarrie | Published 2020-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/indoggo-gin References: [qsrmagazine](https://www.qsrmagazine.com/news/jamba-bringing-back-pumpkin-smash-smoothie) & [reservebar](https://www.reservebar.com/products/indoggo-gin) 25 years after releasing Gin and Juice, Snoop Dogg is introducing a gin spirit of his own called INDOGGO GIN. The gin spirit is made with [seven premium botanical ingredients](https://www.trendhunter.com/trends/nolets-silver-gin) and is infused with an [all-natural strawberry flavor](https://www.trendhunter.com/trends/tanghulu-street-candy-gin). The certified gluten-free gin is distilled five times and is said to be light on the juniper flavors with notes of orange, coriander and cassia for a sweet and fruity finish that doesn't come from any added sugar. Naturally, the fresh and clean gin spirit captures the essence of the laid-back California lifestyle and it is touted as "the ultimate remix." The "King of Gin & Juice" created INDOGGO GIN in partnership with beverage supplier Trusted Spirits with the aim of shaking up the gin category and making it more accessible. Image Credit: Trusted Spirits ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 46% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-inspired Spirits:** There is an emerging trend of celebrities creating their own spirits, providing opportunities for collaboration and brand extension. - **Natural Flavor Infusions:** The use of all-natural flavor infusions in spirits is a growing trend, presenting opportunities for unique and innovative flavor combinations. - **Disruptive Marketing Strategies:** The partnership between Snoop Dogg and Trusted Spirits demonstrates the potential for disruptive marketing strategies in the spirits industry. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can explore collaborations with celebrities and natural flavor infusions to create new and exciting products. - **Marketing and Advertising:** Marketing and advertising professionals can learn from the disruptive strategies employed by Snoop Dogg and Trusted Spirits to promote their own brands. - **Food and Beverage Retail:** Food and beverage retailers can capitalize on the popularity of celebrity-inspired spirits by stocking and promoting these unique products. ## Related on Trend Hunter - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Rapper-Launched Canned Cocktails](https://www.trendhunter.com/trends/gin-juice.md) - [Rapper-Backed Libation Bottles](https://www.trendhunter.com/trends/still-gin.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Rapper-Headed Strawberry Ice Creams](https://www.trendhunter.com/trends/strawberry-cream-dream.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Dog-Inspired Wheat Gins](https://www.trendhunter.com/trends/mr-pickles-gin.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Fresh Strawberry Gins](https://www.trendhunter.com/trends/punk-gin.md)