# Celebrity-Founded California Style Gins Snoop Dogg Launched the New INDOGGO® Gin By Grace Mahas | Published 2021-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/indoggo-gin-1 References: [indoggogin](https://indoggogin.com/) & [instagram](https://www.instagram.com/p/CLc4O_kLyWz/) Snoop Dog, the iconic American rapper and media personality, recently announced the launch of its own "[California style](https://www.trendhunter.com/trends/common-ground-spirits)" alcohol, INDOGGO [Gin](https://www.trendhunter.com/trends/mr-pickles-gin). According to the brand, the new gin is the "ultimate remix of [premium botanicals](https://www.trendhunter.com/trends/oola-distillery) infused with all-natural strawberry flavors," making it the perfect option to add to a cocktail or enjoy on its own. The elevated gin is "certified gluten free, distilled five times and is light on the juniper flavor bringing a different flavor palate of orange, coriander and cassia botanicals to the traditional liquid." Fans can explore the INDOGGO Gin in a variety of branded cocktails including 'The Low Rider,' 'The Laid Back,' and 'The Remix.' The INDOGGO Gin is now available to purchase nationwide. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-owned Spirits:** Celebrities launching their own lines of spirits disrupts the alcohol industry and appeals to consumers seeking unique and trendy mixology options. - **Fruit-infused Gins:** Gins infused with unique fruit flavors offer a modern twist on traditional gin and appeal to consumers looking for new flavor profiles. - **Gluten-free Alcohol:** The rise of gluten-free diets has led to an increased demand for gluten-free alcohol options, creating opportunities for innovation in the alcohol industry. ### Sectors Adopting This - **Alcohol:** The alcohol industry should be constantly innovating and launching new products to keep up with consumer demand and the latest trends. - **Celebrity and Entertainment:** The celebrity and entertainment industry can expand their brand by partnering with or creating their own lines of spirits that appeal to their audience. - **Health and Wellness:** The health and wellness industry can capitalize on the trend of gluten-free alcohol by promoting and creating their own brands that cater to this market. ## Related on Trend Hunter - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Rapper-Launched Canned Cocktails](https://www.trendhunter.com/trends/gin-juice.md) - [Rapper-Backed Libation Bottles](https://www.trendhunter.com/trends/still-gin.md) - [Rapper-Headed Strawberry Ice Creams](https://www.trendhunter.com/trends/strawberry-cream-dream.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [Nostalgic Frozen Desserts](https://www.trendhunter.com/trends/dr-bombay-ice-cream.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md)