# Sustainable Foam-Dyed Denim Wrangler's 'Indigood' Reduces 99% of Water from the Dyeing Process By Laura McQuarrie | Published 2019-06-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/indigood References: [fastcompany](https://www.fastcompany.com/90358819/how-these-all-american-blue-jeans-are-going-green) & [wrangler](https://www.wrangler.com/collections/indigood.html) A considerable amount of resources go into making a single piece of denim clothing and Wrangler is on a mission to create more [sustainable styles](https://www.trendhunter.com/trends/amber-valletta-x-triarchy) with the introduction of 'Indigood'—the first-of-its-kind foam-dyed denim on the market. The innovative denim-coloring process involves a new way of transferring dye onto yarn with virtually no water or wastewater. Wrangler worked with Spanish mill Tejidos Royo on the creation of this new denim-dyeing process, which has the potential to revolutionize the way iconic shades of blue jeans are made. To introduce Indigood to the public, Wrangler created the Indigood Collection, which includes [denim shirts, pants and jackets](https://www.trendhunter.com/trends/mango-jeans) that are as blue as ever before, but significantly more sustainable. By eliminating water from the denim-dyeing process, Wrangler also settled upon a solution that reduces energy too. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Foam-dyed Denim:** The foam-dyeing process for denim presents an opportunity for sustainable production by using virtually no water or wastewater. - **Sustainable Apparel:** Creating sustainable denim clothing is a trend in the apparel industry that can be achieved by eliminating water from the dyeing process. - **Waterless Dyeing:** The use of a waterless dyeing process presents a disruptive innovation opportunity in the textile industry through reducing water usage and wastage. ### Where This Applies - **Apparel:** The apparel industry can benefit from the foam-dyeing process by creating sustainable denim clothing that is environmentally friendly while reducing energy usage. - **Textile:** The textile industry can benefit from the use of a waterless dyeing process, which can be more sustainable and cost-effective, allowing for innovation in the manufacturing process. - **Denim Production:** The denim production industry can benefit from the use of innovative dyeing processes like foam-dyeing, which can revolutionize the way iconic shades of blue jeans are made while minimizing their environmental impact. ## Related on Trend Hunter - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md)