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# Japanese Basketweave Fabric Shirts
Flint and Tinder Debut a New Long-Lasting 'Indigo Tee'

By Grace Mahas | Published 2019-08-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/indigo-tee
References: [gearmoose](https://gearmoose.com/flint-and-tinder-indigo-tee/?mc_cid=364f443d3f&mc_eid=90b8655ff2) & [huckberry](https://huckberry.com/store/flint-and-tinder/category/p/57730-indigo-tee)

Finding the perfect t-shirt to take you from a day at the office to a camping trip in the bush can be difficult, but Flint and Tinder's new long-lasting '[Indigo Tee](https://www.trendhunter.com/trends/book-club-tote)' was created to "get better with time."

The shirt is made from high-quality [Japanese basketweave fabric](https://www.trendhunter.com/trends/buck-mason-japanese-twill-collection) that's textured and ultra-soft. The midweight fabric makes the Indigo Teea perfect layering piece all year round. Moreover, the shirt was made to withstand daily and lose its shape after washing.

The [Indigo Shirt](https://www.trendhunter.com/trends/vintage-styles) if your perfect go-to shirt for any occasion. Its well-fitted design was created to be comfortable and practical, while also giving wearers a dapper and refined aesthetic. The Indigo Shirt is available online in 'Mid-Wash' and 'Dark Stonewash' colorways.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 52% | Activity: 54% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Long-lasting Apparel:** Disruptive innovation opportunity: Develop durable and high-quality clothing that improves with age.
- **Textured Fabric:** Disruptive innovation opportunity: Create unique and comfortable clothing using Japanese basketweave or other textured fabrics.
- **Versatile Layering:** Disruptive innovation opportunity: Design clothing that can be easily layered for different seasons and occasions.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive innovation opportunity: Incorporate long-lasting apparel into fashion retail offerings to meet consumer demands for durable and practical clothing.
- **Textile Manufacturing:** Disruptive innovation opportunity: Explore the use of textured fabrics, such as Japanese basketweave, in the production of clothing to add unique and comfortable elements.
- **Apparel Design:** Disruptive innovation opportunity: Focus on creating clothing designs that allow for easy layering and versatile styling options.

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