# Non-Toxic Indigo Bedding Aizome Bedding's Traditionally Dyed Bedding Promotes Natural Health By Laura McQuarrie | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/indigo-bedding References: [prnewswire](https://www.prnewswire.com/news-releases/indigo-dreams-aizome-bedding-launches-organic-products-utilizing-traditional-japanese-indigo-dyeing-techniques-to-promote-skin-health-better-sleep-300639859.html) & [indiegogo](https://www.indiegogo.com/projects/organic-indigo-bed-sheets-that-treat-your-skin#/) Through a crowdfunding campaign on Indiegogo, Aizome Bedding is launching its range of [organic cotton indigo bedding](https://www.trendhunter.com/trends/yumeko) to promote improved skin health and a better quality sleep. While Japanese indigo-dyed fabrics are by no means new, Aizome Bedding is reviving the technique and putting a health-focused spin on its fabrics as an alternative to ones that use [chemical dyes](https://www.trendhunter.com/trends/our-legacy-work-shop-x-magniberg)—which can be irritating to the skin and other parts of one's well-being. Aizome Bedding's indigo-dyed bedding boasts a unique color, health benefits and a production process that requires significantly less water than what is required to produce a chemically dyed product. The combination of organic cotton and indigo dye produces a bedding solution with [hypoallergenic qualities](https://www.trendhunter.com/trends/rest-and-noble) to help eliminate dust, detritus, oil, dust mites and more from building up in one's sleeping environment. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Indigo Bedding:** Opportunity for businesses to develop organic bedding solutions dyed with indigo for improved skin health and a more sustainable production process. - **Chemical-free Dyeing:** Disruptive innovation opportunity lies in creating alternative dyeing techniques that eliminate the use of chemical dyes in bedding, promoting natural health benefits. - **Hypoallergenic Bedding:** Meeting the demand for hypoallergenic bedding that is free from dust, detritus, oil, and dust mites through the use of organic cotton and indigo dye in production. ### Industries Being Reshaped - **Home Furnishings:** Home furnishing companies can explore the production of organic indigo-dyed bedding to cater to the growing demand for natural, hypoallergenic solutions. - **Textile Manufacturing:** Opportunity for textile manufacturers to adopt health-focused dyeing techniques and produce chemical-free indigo-dyed bedding as an innovative and eco-friendly alternative. - **Eco-friendly Products:** Businesses in the eco-friendly products industry can incorporate organic cotton indigo bedding in their offerings, providing customers with a sustainable option for a healthier sleep environment. ## Related on Trend Hunter - [Ultra-Soft Cotton Bedding](https://www.trendhunter.com/trends/hommey.md) - [Anti-Allergy Bedding](https://www.trendhunter.com/trends/soothla.md) - [Deodorizing Duvet Sets](https://www.trendhunter.com/trends/hilu-bluvet.md) - [Beauty-Supporting Bed Sheets](https://www.trendhunter.com/trends/eucalyptus-bedding.md) - [Farmer-Backed Eco-Friendly Bedding](https://www.trendhunter.com/trends/coyuchi-1.md) - [High-Performance Bedding](https://www.trendhunter.com/trends/highperformance-bedding.md) - [Sleep-Tracking Bedding Partnerships](https://www.trendhunter.com/trends/ettitude-partners-with-sleepspace.md) - [Anti-Microbial Kids Bedding](https://www.trendhunter.com/trends/fabricare.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md)