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# Crowdfunding OneTouch Payment Systems
The Indiegogo Apple Pay Platform Makes Monetary Support Easy

By Meghan Young | Published 2014-10-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/indiegogo-apple-pay
References: [go.indiegogo](https://go.indiegogo.com/blog/2014/10/indiegogo-crowdfunding-platform-apple-pay.html)

The [Indiegogo](https://www.trendhunter.com/trends/indiegogo) [Apple Pay](https://www.trendhunter.com/trends/apple-pay-later) system is an immediate integration that will make monetary support on the crowdfunding platform much easier. By embracing the transformative mobile payment technology that works with a single touch, the website helps Apple in its endeavor to further the concept of the digital wallet. Joining banks, credit card providers and retailers as they incorporate the single-touch [iPhone](https://www.trendhunter.com/trends/tap-to-pay) payment system, Indiegogo Apple Pay is meant to be used with the company's new app.

Discovering and supporting campaigns has never been more convenient thanks to this app and the Indiegogo Apple Pay system. Indiegogo CEO Slava Rubin says, "We’re always looking for ways to help people find and fund what matters to them—in the simplest way possible. As the only crowdfunding partner to join the Apple Pay launch, we’ve made supporting campaigns and bringing dreams to life even easier."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 27% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Crowdfunding Innovation:** The integration of Apple Pay on Indiegogo creates new opportunities for simplifying the support of crowdfunding campaigns.
- **Mobile Payment Technology:** The use of mobile payments with a single touch creates a simple and seamless experience for users, opening up new opportunities for businesses to leverage this technology in the future.
- **Digital Wallet Development:** The integration of Indiegogo Apple Pay contributes to the continued development of the digital wallet, presenting unique opportunities for businesses to take advantage of this growing trend.

### Industries Being Reshaped

- **Crowdfunding Platforms:** Crowdfunding platforms like Indiegogo can take advantage of this integration by promoting the use of easy monetary support through Apple Pay.
- **Mobile Payment Providers:** Mobile payment providers should consider the opportunity to integrate with popular crowdfunding platforms like Indiegogo to expand their user base and increase transactions.
- **Retailers:** Retailers could benefit from the continued development of digital wallets and mobile payment technologies, encouraging customers to pay for transactions with a single touch on their mobile devices.

## Related on Trend Hunter

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- [Next-Gen Crowdfunding Platforms](https://www.trendhunter.com/trends/indiegogo.md)
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