# Tattered Paper Editorials Indie Magazine's Substitution Fashion Story is Artfully Collaged By Jana Pijak | Published 2014-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/indie-magazine References: [fuckingyoung.es](http://fuckingyoung.es/substitution/) & [indie-mag](http://www.indie-mag.com/) Florentin Glemarec, Amaury Mouquet, Sam Maouchi and others star in the "Substitution" editorial exclusive for Indie magazine. The image series is captured by photographer Daniel Peter Schulz' lens and is outfitted by stylist Domino who dresses models in a wardrobe of effortlessly cool and youthfully bold staples. This editorial is featured in Indie Magazine's August 2014 issue and depicts striking model portraits that appear tattered and layered atop of one another. Make-up and hair for this editorial is courtesy of creative team Beatrice Contino and Jay Kwan who transform models into vanguard and fashion-forward characters. "Substitution" sets a youthfully modern tone for the coming autumn season and references an edgy Londoner aesthetic that is a staple for rockers and stylish street youth. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Layered Fashion:** Opportunities for clothing companies to create collections that feature layered and collaged pieces for a unique and edgy look. - **Effortlessly Cool Staples:** Opportunities for fashion retailers to introduce youthfully bold and comfortable clothing staples that can be dressed up or down depending on personal style. - **Bold Makeup and Hair:** Opportunities for makeup and hair artists to create avant-garde looks that push the boundaries of traditional beauty. ### Who This Affects Most - **Fashion:** Clothing and fashion accessories companies can leverage the layered and collaged look of this editorial in their upcoming collections. - **Beauty:** Makeup and hair artists can use the bold and edgy styles featured in this editorial as inspiration for their next creative projects. - **Publishing:** Independent magazines and publishers can benefit from featuring editorials and stories that showcase unique and edgy fashion styles. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md)