# Explorative Bookstore Photography Franck Bohbot & Philippe Ungar Honor Indie Bookstores By Kalin Ned | Published 2018-05-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/indie-bookstore References: [behance.net](https://www.behance.net/gallery/65070565/NY-Indie-Booksellers) & [philippeungar](https://www.philippeungar.com/) Brooklyn-based photographer and filmmaker Franck Bohbot teams up with writer and audio archivist Philippe Ungar for a creative project that explores the nature of indie bookstores in New York City and how these small businesses embody or define the aesthetic of their respective neighborhoods. The artistic endeavor stresses the importance of [books as a social bridge](https://www.trendhunter.com/trends/xixi-goldmye-bookstore) between individuals. While Franck Bohbot is able to honestly capture the visual character of the local indie bookstore, Philippe Ungar delves deeper to make or break the illusion with his interviews. The project stresses the revival of the indie bookstore as a consumer destination in Manhattan and Brooklyn. The images are romantically packed with the beautiful [hand-selected curation of texts](https://www.trendhunter.com/trends/bizarre-bookshelf), while each indie bookstore maintains its own mysterious character. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Revival of Indie Bookstores:** Disruptive innovation opportunity: Explore innovative ways to attract and engage customers, such as hosting unique events and collaborations. - **Aesthetic of Neighborhood Bookstores:** Disruptive innovation opportunity: Create partnerships with local artists and designers to curate unique and visually appealing spaces. - **Emphasis on Books as Social Bridge:** Disruptive innovation opportunity: Develop online platforms or apps that connect individuals with similar reading interests for virtual book clubs and discussions. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Incorporate experiential elements in physical bookstores to attract customers and compete with online retailers. - **Publishing:** Disruptive innovation opportunity: Experiment with new formats and technologies, such as augmented reality books, to enhance the reading experience. - **Technology:** Disruptive innovation opportunity: Develop AI-powered recommendation systems that provide personalized book suggestions based on individual preferences and social connections. ## Related on Trend Hunter - [Community-Centric Brooklyn Bookstores](https://www.trendhunter.com/trends/archestratus.md) - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Bookstore Wine Shops](https://www.trendhunter.com/trends/bookstore-wine-shops.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Inclusive Independent Bookstores](https://www.trendhunter.com/trends/good-books.md) - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)