# Interactive Race Day Apps The Indianapolis Motor Speedway App Improves the Race Day Experience By Rahul Kalvapalle | Published 2016-04-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/indianapolis-motor-speedway References: [foxnews](http://www.foxnews.com/sports/2016/04/27/indianapolis-motor-speedway-releases-new-free-mobile-app.html) & [indianapolismotorspeedway](https://www.indianapolismotorspeedway.com/events/indy500/news-multimedia/news/2016/04/25/ims-releases-new-and-improved-race-day-app-2016) The [Indianapolis Motor Speedway](https://www.trendhunter.com/trends/luxury-private-garage-suite) has launched a brand new [mobile app](https://www.trendhunter.com/trends/transportation-apps), available for free download on both the iOS and Android platforms, that is designed to enhance the race day experience for fans planning to attend the highly anticipated 100th edition of the Indianapolis 500 races. The app offers routing information that makes it easier than ever for fans arriving at the event from different parts of the area and beyond to arrive at the racetrack in an efficient and timely manner. The app also includes [interactive track maps](https://www.trendhunter.com/trends/visitor-app) that makes it easier for fans to navigate the Indianapolis Motor Speedway facility without getting lost. Ultimately, the app is all about enhancing the fan experience by removing the hassle and confusion out of attending a massive event like the Indianapolis 500, so fans can focus their energies on taking in the races. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 40% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Enhanced Fan Experience:** The Indianapolis Motor Speedway app focuses on enhancing the fan experience by providing routing information and interactive track maps. - **Efficient Event Navigation:** The app offers routing information that allows fans to arrive at the racetrack in an efficient and timely manner and provides interactive track maps for easy navigation within the facility. - **Simplified Event Attendance:** The app removes the hassle and confusion of attending large events like the Indianapolis 500, allowing fans to focus on enjoying the races. ### Industries Being Reshaped - **Sports and Entertainment:** The Indianapolis Motor Speedway app demonstrates how technology can enhance the fan experience in the sports and entertainment industry. - **Mobile App Development:** The development of interactive race day apps like the Indianapolis Motor Speedway app presents opportunities for the mobile app development industry to create similar solutions for other events. - **Event Management:** The app's focus on efficient event navigation and simplified attendance highlights opportunities for the event management industry to improve the overall experience for attendees. ## Related on Trend Hunter - [County-Focused Discovery Apps](https://www.trendhunter.com/trends/saratoga.md) - [Brand-Specific Trail-Finding Apps](https://www.trendhunter.com/trends/bronco-trail-app.md) - [Track Driving Vehicle Apps](https://www.trendhunter.com/trends/porsche-track-precision-app.md) - [Customized Convenience Retailer Apps](https://www.trendhunter.com/trends/personalized-app-experience.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [Regional Eclipse Guidance Apps](https://www.trendhunter.com/trends/eclipse-app.md) - [Driving Interface Apps](https://www.trendhunter.com/trends/car-dashboard-app.md)