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# Absurd Action Figures
Indiana Jones Doll Commemorates the Worst Installment in the Series

By Robyn Currie | Published 2009-10-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/indiana-jones-doll
References: [ohgizmo](http://www.ohgizmo.com/2009/10/23/why-on-earth-would-anyone-want-to-remember-this-scene-from-the-last-indiana-jones/) & [nerdapproved](http://nerdapproved.com/approved-products/commemorate-the-worst-indiana-jones-scene-with-this-action-figure/)

'Indiana Jones' is one of the epic film series that everybody loves. Oh wait, except for the last one, yeah, that one wasn’t so good. So why not commemorate 'The Kingdom of the Crystal Skull' with its own Indiana Jones Doll?

Depicting the silly scene where Dr. Jones climbs into a refrigerator to escape a nuclear explosion, the Indiana Jones Doll is 12 inches tall and looks cool. Too bad the movie was bad, what with the inter-dimensional beings and all. Can you ever un-watch movies? Didn’t think so.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 63% | Activity: 50% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Retro Collectibles:** Opportunity to create merchandise for pop culture classics that play on nostalgia
- **Limited Edition:** Creating Limited Edition merchandise, focusing on specific moments within films or series.
- **Nostalgic Marketing:** Incorporating older, beloved media into modern marketing campaigns

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can capitalize on collector culture and create new merchandise for older IPs
- **Marketing:** Marketing firms can plan nostalgia-driven campaigns that incorporate older media
- **Retail:** Retail stores can market and sell limited edition collectibles from older IPs to niche audiences

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