# Indian Yogurt Drinks The New Drink from DAHlicious Lets You Enjoy Traditional Indian Lassi By Katherine Pendrill | Published 2015-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/indian-yogurt-drinks References: [trndmonitor](http://trndmonitor.com/dairy-spotlight-dahlicious-lassi-yogurt-drink/) & [facebook](https://www.facebook.com/DAHlicious.Lassi) Vermont-based company DAHlicious has released its own brand of lassi, which now lets you enjoy the traditional Indian yogurt drinks anytime and anywhere. Using no more than five ingredients total, the company has tried to capture the authentic and natural taste of this ancient beverage. DAHlicious Lassi is made with a combination of real fruit and Indian-style yogurt to achieve its refreshing and lightly sweet taste. The drink is currently available in a number of delicious flavors including mango, banana, strawberry and blueberry. In contrast to other yogurts which add in probiotic cultures after the fact, lassi is made with a combination of [active cultures](https://www.trendhunter.com/trends/yakult-plus-peach) that grow slowly as the drink is made. With its natural ingredients and powerful probiotics, these Indian yogurt drinks from DAHlicious are perfect for breakfast or even a [rejuvenating snack on the go](https://www.trendhunter.com/trends/onthego-yogurt). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Indian Yogurt Drinks:** DAHlicious's authentic Indian yogurt drinks provide a disruptive innovation opportunity by offering traditional flavors and natural ingredients. - **Convenient On-the-go Yogurt Drinks:** DAHlicious's yogurt drinks offer a disruptive innovation opportunity by providing a convenient and refreshing on-the-go option for breakfast or snacks. - **Probiotic-rich Yogurt Drinks:** The probiotic-rich yogurt drinks from DAHlicious present a disruptive innovation opportunity by capitalizing on the growing demand for gut health and wellness products. ### Sectors Adopting This - **Yogurt Beverage Industry:** DAHlicious's lassi drinks introduce disruptive innovation opportunities within the yogurt beverage industry by offering authentic Indian flavors and natural ingredients. - **Breakfast and Snack Food Industry:** DAHlicious's yogurt drinks offer disruptive innovation opportunities within the breakfast and snack food industry by providing a convenient and healthy option for on-the-go consumption. - **Gut Health and Wellness Industry:** The probiotic-rich yogurt drinks from DAHlicious present disruptive innovation opportunities within the gut health and wellness industry by meeting the growing demand for products that support digestive health. ## Related on Trend Hunter - [Gut-Improving Indian Beverages](https://www.trendhunter.com/trends/nova-dairy.md) - [Creamy Indian Dairy Products](https://www.trendhunter.com/trends/parle-agro-1.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md) - [Refreshing Yogurt-Based Drinks](https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Yogurt Powder-Based Teas](https://www.trendhunter.com/trends/yogurteas-drinks.md) - [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md) - [Botanical Vegan Yogurts](https://www.trendhunter.com/trends/so-delicious-yogurt-alternatives-with-botanical-extracts.md)