# Single-Origin Indian Spices Diaspora Co. Directly Supports Farmers via a Sustainable Supply Chain By Laura McQuarrie | Published 2020-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/indian-spices References: [newhope](https://www.newhope.com/products-and-trends/celebrate-pride-month-these-7-natural-brands/gallery?slide=6) & [diasporaco](https://www.diasporaco.com/collections/all/products/the-trio) [Diaspora Co.](https://www.trendhunter.com/trends/padma-lakshmis-gunpowder) makes it easy to purchase [single-origin Indian spices](https://www.trendhunter.com/trends/functional-spice-collection) that directly support Indian farmers through an [equitable and sustainable supply chain](https://www.trendhunter.com/trends/ethical-coconut-oil). With its spices, Diaspora Co. describes that it's on a mission to "disrupt and decolonize an outdated commodity spice trading system." By doing so, power is shifted from the hands of traders to laborers and farmers, and consumers can support this mission just by committing to buying a different brand of spices. In The Trio from Diaspora Co. are the brand's best-selling spices: aromatic Pragati turmeric, hand-pounded Guntur Sannam chilli powder and the fragrant Aranya peppercorn blend. Currently, Diaspora Co. makes it possible for consumers in the USA, Canada, UK, Europe and Australia to experience authentic Indian spices, and worldwide shipping options are coming soon. Image Credit: Diaspora Co. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Direct-to-farmer Supply Chain:** Disruptive innovation opportunity: Create a platform that connects consumers directly to farmers, cutting out middlemen and ensuring fair compensation for farmers. - **Equitable Spice Trading:** Disruptive innovation opportunity: Develop a system that ensures fair trade and equitable distribution of profits to spice farmers, promoting sustainability and social responsibility. - **Decolonizing Spice Trading:** Disruptive innovation opportunity: Build a platform or marketplace that challenges and dismantles the historical and oppressive spice trading system, promoting inclusivity and empowering marginalized communities. ### Industries Being Reshaped - **Food Delivery Services:** Disruptive innovation opportunity: Integrate single-origin Indian spices into meal-kit delivery services to cater to consumers' desire for high-quality, sustainable ingredients. - **Direct-to-consumer Brands:** Disruptive innovation opportunity: Create a direct-to-consumer brand focusing on single-origin spices, offering transparency and traceability in the supply chain, and emphasizing ethical sourcing. - **Sustainable Agriculture:** Disruptive innovation opportunity: Develop innovative farming techniques and technologies that promote sustainable cultivation of spices and support the livelihoods of small-scale spice farmers. ## Related on Trend Hunter - [Authentic Indian Spices](https://www.trendhunter.com/trends/authentic-indian-spices.md) - [Modernized Masala Chai Blends](https://www.trendhunter.com/trends/masala-chai-blends.md) - [D2C Dried Bean Brands](https://www.trendhunter.com/trends/primary-beans.md) - [Ethically-Sourced Seasoned Salts](https://www.trendhunter.com/trends/rumi-spice-seasoned-salts.md) - [Family-Owned Non-GMO Collaborations](https://www.trendhunter.com/trends/nongmo-project.md) - [Lentil-Infused Spice Blends](https://www.trendhunter.com/trends/padma-lakshmis-gunpowder.md) - [Malabar Spices-Infused Tea Blends](https://www.trendhunter.com/trends/rare-tea-blend.md) - [Heat-and-Eat Prepackaged Dals](https://www.trendhunter.com/trends/spicebox-black-dal.md) - [Organic Clove Spice Powders](https://www.trendhunter.com/trends/organic-clove-powder.md)