# Family Member Cigarettes This Indian Anti Smoking Campaign is Thought-Provoking By Luisa Amanda Gomes | Published 2010-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/indian-anti-smoking-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/passive_smoking_anti_public_service_message_wife) & [taan.org](http://www.taan.org/Agencies/Network-Advertising-Pvt-Ltd.aspx) This Indian [anti-smoking campaign](https://www.trendhunter.com/trends/smoke-free) is based on a clever platform. Network Advertising, based in Mumbai, India, created these [public service messages](https://www.trendhunter.com/trends/a-finger-for-hope) with clear imagery. By simply depicting the calloused hand of a smoker holding a family member between their fingers as if grasping a cigarette, the message in these ads is clear. The family members clutched between the forefingers look disappointed and frustrated with the smoking habit. The tagline then reads, “Smoking. Pleasure for you. Poison for your family.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Anti-smoking Campaigns:** Opportunity for innovative campaigns that use provocative imagery and taglines to discourage smoking. - **Clever Messaging:** Opportunity for creative advertising that delivers a powerful message through clever visual metaphors. - **Public Health Awareness:** Opportunity to raise awareness about the negative effects of smoking on family members and promote healthier behaviors. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to develop impactful campaigns that resonate with viewers and drive behavior change. - **Healthcare:** Opportunity for healthcare organizations to collaborate with anti-smoking campaigns and promote smoking cessation programs and support services. - **Public Policy:** Opportunity for policymakers to leverage these campaigns in their efforts to implement stricter regulations on smoking and promote public health initiatives. ## Related on Trend Hunter - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md)