# IPA-Inspired Lagers This India Pale Lager Balances Hoppiness & Easy-Drinking Traits By Rahul Kalvapalle | Published 2023-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/india-pale-lager References: [brewbound](https://www.brewbound.com/news/sycamore-brewing-announces-new-juicy-lager-return-of-fan-favorite-drippy) & [sycamorebrew.getbento](https://sycamorebrew.getbento.com/juicy-lager/)  Sycamore Brewing, which has enjoyed a meteoric rise toward becoming one of the top craft breweries in the state of North Carolina, has launched 'Juicy Lager,' a delicious new India Pale Lager that well and truly combines the best traits of lagers and India Pale Ales (IPAs). The 'Juicy Lager' beer comes in at 7.2 percent ABV. As far as flavor profile goes, [elements of orange and tangerine](https://www.trendhunter.com/trends/empyrean-brewing) are evident upon first sip, with grapefruit contributing to the beer's juicy character. The beer also offers subtly notes of dankness and earthy character, with notes of cereal malt and crackers helping to round out the wholesome flavor with the assistance of spiced rye malt hints. Brewed with lager yeast, this India Pale Lager manages to find a deft balance between [hop-forward flavors](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa) and lager-like accessibility. Image Credit: Sycamore Brewing ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 25% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **India Pale Lager:** Opportunity for breweries to create innovative beer styles that combine the hoppiness of IPAs and the drinkability of lagers. - **Flavorful Craft Beers:** Growing demand for craft beers with complex flavor profiles that offer unique taste experiences for consumers. - **Hybrid Beer Styles:** Emergence of hybrid beer styles that blend characteristics from different beer categories to cater to diverse consumer preferences. ### Who This Affects Most - **Craft Brewing:** Craft breweries can leverage this trend to differentiate themselves and attract beer enthusiasts seeking new and exciting flavors. - **Beverage Manufacturing:** Beverage manufacturers can explore new opportunities to innovate and introduce IPA-inspired lagers or other hybrid beer styles into the market. - **Restaurant & Bar Industry:** Restaurants and bars can offer these unique IPA-inspired lagers to tap into the growing craft beer trend and enhance their beverage menus. ## Related on Trend Hunter - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Lusciously Aromatic Hazy IPAs](https://www.trendhunter.com/trends/juicy-hazy-ipa.md) - [Fruit-Punctuated Hazy IPAs](https://www.trendhunter.com/trends/fruitpunctuated-hazy-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Sippable Summer Pale Lagers](https://www.trendhunter.com/trends/cool-tricks-ipl.md) - [Aromatically Juicy IPAs](https://www.trendhunter.com/trends/aromatically-juicy-ipa.md) - [Lightly Refreshing American Lagers](https://www.trendhunter.com/trends/refreshing-american-lagers.md)