# Beer-Flavored Cured Meats The Columbus Craft Meats India Pale Ale Salami is Deliciously Artisanal By Michael Hemsworth | Published 2018-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/india-pale-ale-salami References: [foodbev](https://www.foodbev.com/news/columbus-joins-faction-brewing-to-create-beer-flavoured-salami/) & [columbuscraftmeats](http://www.columbuscraftmeats.com) The [Columbus Craft Meats](https://www.trendhunter.com/trends/preassembled-charcuterie) India Pale Ale Salami has been created as a collaboration product with California-based Faction Brewing to offer consumers a new kind of meat snack to enjoy. The cured sausage is reported to have notes of citrus, sweet pepper and spicy hops, and is completely free of artificial flavors, colors and added hormones. The premium meat product is the perfect option to pair with other savory offerings to serve to guests this holiday season that is sure to start conversation surrounding the flavor and preparation style. The new cured sausage was discussed by Henry Hsia, Director of Marketing at Columbus Craft Meats, who said, "Craft beer continues to grow in popularity and we wanted to celebrate that in a uniquely Columbus way. The new [Columbus India](https://www.trendhunter.com/trends/columbus-craft-nuts) pale ale salami is perfect for our adventurous consumers looking to try something new or upgrade their charcuterie boards." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer-inspired Food:** There is a trend of creating food products, like the Columbus Craft Meats India Pale Ale Salami, that incorporate the flavors and ingredients of craft beers. - **Artisanal Meat Snacks:** Artisanal meat snacks, such as the Columbus Craft Meats India Pale Ale Salami, are gaining popularity as consumers seek unique and high-quality options. - **Flavor and Ingredient Collaboration:** Collaborations between breweries and food producers, like the collaboration between Faction Brewing and Columbus Craft Meats, are creating innovative flavor combinations in food products. ### Where This Applies - **Craft Beer Brewing:** Craft beer breweries can explore opportunities for collaborations and partnerships with food producers to create new beer-inspired food products. - **Food Production:** Food producers can tap into the trend of creating artisanal meat snacks by incorporating unique flavors and high-quality ingredients. - **Gourmet Food Retail:** Gourmet food retailers can showcase and market craft beer-inspired food products, like the Columbus Craft Meats India Pale Ale Salami, to cater to the growing demand for unique and high-quality options. ## Related on Trend Hunter - [Charcuterie-Inspired Nut Snacks](https://www.trendhunter.com/trends/columbus-craft-nuts.md) - [Midwestern Beer-Infused Sausages](https://www.trendhunter.com/trends/oktoberfest-beer-brats.md) - [Gourmet Charcuterie Meat Snacks](https://www.trendhunter.com/trends/salami-sticks.md) - [Curated Pre-Assembled Charcuterie Trays](https://www.trendhunter.com/trends/preassembled-charcuterie.md) - [Italian Ready-to-Serve Sausages](https://www.trendhunter.com/trends/premium-charcuterie-cuts.md) - [Beef-Based Charcuterie Proteins](https://www.trendhunter.com/trends/brooklyn-cured.md) - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Preservative-Free Cured Meats](https://www.trendhunter.com/trends/olli-salumeria.md) - [Succulent Shandy-Flavored Sausages](https://www.trendhunter.com/trends/summer-shandy-beer-brats.md)